New Balance Taps Tiago Lemons and Roland for a Numeric Collab

Product Name: New Balance Numeric x Tiago Lemos x Roland 808 – Black Edition (SKU: NM808LRO)

Price: ¥19,800 JPY ($135 USD)

Release Date: August 8, 2025

Where to Purchase: New Balance

In simpler terms, this is a product named “New Balance Numeric x Tiago Lemos x Roland 808 – Black Edition.” It will be available for purchase at New Balance starting from August 8, 2025. The price of this item is ¥19,800 JPY ($135 USD).

Information: New Balance Numeric has collaborated with professional Brazilian skater Tiago Lemos and iconic music brand Roland for a fresh take on the 808 silhouette, scheduled for release on August 8, 2025. Nicknamed the 808 LRO, the shoe commemorates Roland’s legendary TR-808 drum machine-a significant element of early hip-hop, electro, and dance music. The design elements mirror the retro aesthetic of the rhythm machine, incorporating bright accents, tonal patterns, and a transparent sole that resembles the colorful LED interface on the TR-808. This collaboration links skateboarding with sound, as the TR-808 has also been used in Tiago Lemos’s skate video soundtracks, highlighting a natural creative harmony between skate culture and rhythm-based music. Retailing at ¥19,800 JPY or $135 USD, the 808 LRO seeks to combine performance design with nostalgic style.

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2025-08-05 05:25