Miley Cyrus is teaming up with Maybelline New York as their new global partner, blending her music career with the world of cosmetics. Recently, she was at the famous Electric Lady Studios in New York City filming ads that showcase her rock-inspired style. Photos from the campaign feature Miley in a sheer, lace top, reflecting her authentic and unfiltered image.
As a film and pop culture fan, I’m really excited about this partnership! It’s all about bringing together someone who constantly pushes creative limits with a brand that’s always been about letting people express themselves. What’s even cooler is that Miley Cyrus is putting her own unique spin on their iconic jingle – it’s a modern take on something I grew up with! She actually said she remembers singing the Maybelline jingle as a little girl, pretending she was the one in the commercial, and now, incredibly, it’s actually happening for her. It feels like a full-circle moment and a really smart move for both of them.
For Cyrus, this collaboration feels like a perfect fit with her current artistic vision, often called her ‘Something Beautiful’ era. She believes her image and makeup are a key part of her performances. She explains that makeup isn’t separate from music – it actually enhances the honesty and performance within it. The campaign invites fans to take inspiration from her creative process, specifically what she’s like while recording music, and features products like Super Stay Vinyl Ink.
View this post on InstagramA post shared by Miley Cyrus (@mileycyrus)
Beyond her makeup ventures, Miley Cyrus is having a great year, building on the success of 2025. Last year, she released her ninth album, Something Beautiful, calling it a unique “pop opera” focused on healing and featuring innovative visuals. She also created a dreamlike musical film to go with the album, which debuted at the Tribeca Festival and is now available on Disney+ and Hulu.
She’s increasingly making a name for herself in the film world, recently contributing the song “Dream as One” to the soundtrack of James Cameron’s Avatar: Fire and Ash. This work won her the Outstanding Artistic Achievement Award at the Palm Springs International Film Festival in January. While at the festival, she told reporters she’s eager to get back into acting and hopes a compelling role comes her way soon.
The singer continues to be a major presence at awards shows, winning her third Grammy in 2025 for her country duet with Beyoncé, ‘II Most Wanted.’ This followed a historic 2024 where her song ‘Flowers’ earned her both Record of the Year and Best Pop Solo Performance.
In addition to her music, she actively runs her Happy Hippie Foundation and recently started the Miley Cyrus Foundation, which is dedicated to helping mothers from all walks of life.
Okay, so everyone’s buzzing about the possibility of Miley Cyrus revisiting her role as Hannah Montana – she’s dropped a few hints here and there, which has gotten fans really excited. But honestly, right now she seems much more focused on pushing boundaries with her music and doing really experimental, artistic projects. It’s cool to see her exploring that side of things!
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2026-02-04 11:44