Meta’s Magic Money Machine

robots that will do your chores, machines that will think for you. Ambitious, certainly. But a bit like promising to build a castle in the clouds. Years, decades even, before we see anything remotely useful. And even then, it’ll probably break down after five minutes.

Meta, however, is taking a different tack. A rather sly one, if you ask me. They’ve found a way to make this AI business actually earn money. Meta Advantage+ is what they’re calling it. Sounds innocent enough, doesn’t it? It’s all about showing people advertisements. But not just any advertisements. The right advertisements. The ones that make you reach for your wallet before you even realise you’re doing it.

It sounds a bit mundane, I grant you. But the results, my dears, are almost unbelievable. They’re raking in the cash like pirates discovering a sunken treasure chest.

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Why is Meta Advantage+ Such a Game Changer?

The biggest headache for advertisers, you see, is figuring out what makes different people tick. What sort of nonsense do grandmothers like? What do teenagers with purple hair crave? It’s a right pickle. Meta Advantage+ takes a lot of the guesswork out of it. It’s like having a tiny, incredibly efficient goblin sorting through all the data for them. Removing the friction, as they say. A rather unpleasant word, friction. Makes me think of scrubbing floors.

At its heart, Advantage+ is a collection of clever little models that use machine learning to create, test, target, and price advertisements across Meta’s social media properties. It’s a bit like a flock of trained pigeons delivering messages with astonishing accuracy.

Thanks to all this automation, Meta’s partners are seeing higher conversion rates on their advertisements. Which means more people are buying things. And that, naturally, makes everyone very happy. Especially Mr. Zuckerberg, who I suspect has a rather large vault filled with gold coins.

This is important for two reasons. First, it means companies will be stuck with Meta. Why bother switching to a competitor when everything is working so smoothly? It’s like being trapped in a particularly comfortable, yet slightly sinister, web.

And second, as Advantage+ grows, Meta will be able to charge even more for it. More money, more profit, more… well, you get the picture. A truly magnificent money-making machine.

What is Wall Street Saying About Meta Stock?

Out of the 67 analysts who cover Meta stock, a whopping 60 of them are telling everyone to buy it. A buy or strong buy, you see. They’re predicting the stock will go up to $833. That’s a 25% increase from where it is now. A rather optimistic bunch, aren’t they?

Meta currently trades at a forward price-to-earnings multiple of just 22. The lowest among the “Magnificent Seven.” The reason? Investors are still a bit nervous about Mr. Zuckerberg’s past obsession with the metaverse. A rather silly idea, if you ask me. It flopped, quite spectacularly. A fitting end, really.

Here’s the big picture: Advantage+ is already bringing in $60 billion a year. Few companies can boast such a growth trajectory tied to AI. It’s a bit like watching a particularly greedy plant sprout and grow at an alarming rate.

In my opinion, Wall Street is right to be bullish on Meta stock. Though, I suspect they’re also hoping to make a tidy profit for themselves. It’s always the same, isn’t it?

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2026-01-28 02:52