It seems like my previous statements were accurate, as the current trends in trading indicate that Marvel’s Thunderbolts, as predicted by Kevin Feige, has turned out to be another significant flop.
The New Avengers have failed to assemble.
Thunderbolts Crashes at the Box Office, New Avengers Strategy Fails
Six weeks into its release, “Thunderbolts” has amassed approximately $377 million at the global box office. This is significantly lower than the reported break-even point of $425 million. Furthermore, it falls short of the worldwide earnings of “Captain America: Brave New World,” which surpassed $415 million. Given that Disney has already classified “Captain America 4” as a significant loss in their investor report, it’s likely that “Thunderbolts” will follow suit.
As a devoted fan, I can’t help but reflect on the disappointing performance of the latest Avengers installment, which unfortunately echoes Bob Iger’s ambitious claims before its release, touting it as the epitome of Marvel’s innovative filmmaking approach. However, the results have been far from what was anticipated.
Reports suggest that the budget for the Thunderbolts movie was kept relatively modest at $180 million, a departure from the usual $200 million+ spending we’re accustomed to in Marvel productions. Yet, it appears that this cost-cutting measure didn’t translate into box office success, as the film is now the second-lowest performing MCU movie, only surpassing The Marvels. This fact stings quite deeply for a fan like me.
Even the Trades Admit Marvel’s in Trouble
As for transactions, if they cease promoting and instead reveal the genuine situation, that’s a sign that things have taken a serious turn for the worse.
An article titled “Thunderbolts: Financial Struggles for Marvel’s Cinematic Universe Despite Positive Reviews” examines the current state of difficulty faced by Kevin Feige’s Marvel Cinematic Universe.
In this piece, we discuss where Marvel might head next after suffering significant financial losses despite receiving positive reviews.
According to the site, “Thunderbolts” is the latest Marvel film to suffer significant financial losses in theaters. Before the pandemic, a staggering 19 out of 22 Marvel movies surpassed $500 million at the global box office. However, starting from 2020, only six out of thirteen films have managed to reach that half-billion mark.
Why the MCU has been failing
Contrary to what they claim, the cause behind the MCU movies’ underperformance isn’t an oversaturation of content. The true culprit lies in their decision to prioritize pushing an agenda over crafting a compelling narrative.
Example to consider: Florence Pugh’s portrayal of Yelena, a seemingly unsuitable lead for an MCU blockbuster or even the debut of the “New Avengers.” She lacks superpowers, grapples with depression, and her character was introduced in the underperforming Black Widow film. Viewership for the Disney+ series featuring her character was low.
Fans to Kevin Feige: we don’t want it
After the significant collapse of “The Marvels”, thunderbolts ensued, and it was clear that the fans’ sentiments were conveyed through their message to Feige: “We don’t want it.” Instead of catering to their wishes, Feige chose a more assertive approach, not just doubling down but tripling down. The next project on the horizon is another female-centric movie – “Fantastic Four”.
After “The Marvels” flopped, there were thunderous reactions from fans telling Feige they didn’t want it. But instead of listening, he decided to stick with his plans even more firmly, and the next film is another one focused on women – “Fantastic Four”.
The people getting paid to praise something can’t complain that its fans don’t care; it’s the women who aren’t interested.
Feige vs. Iger? Marvel’s Future Caught in a Power Struggle
The diverse nature of the situation suggests that there might indeed be some basis to the whispers about an internal disagreement between Kevin Feige and Bob Iger.
The report suggests that Marvel is moving towards emphasizing more on well-recognized characters such as Spider-Man, Deadpool, and events of Avengers caliber, while seemingly diminishing the focus on lesser-known figures.
In the meantime, it’s being whispered that Feige plans for the forthcoming X-Men reboot to delve into social commentary, whereas Iger is advocating for a more conventional, action-packed extravaganza that has a history of box office success.
Read More
2025-06-13 02:31