Legendary Entertainment and Hasbro’s entertainment divisions are collaborating to develop a shared universe of live-action films and TV series, centered around the Magic: The Gathering game, a multi-billion dollar brand owned by Hasbro.
First Project: A Live-Action Film
Initially, our first venture under this agreement will involve producing a full-length movie. Subsequent projects may include television shows and further material as we continue to develop this fictional world.
Statements from Legendary and Hasbro
Mary Parent, Chairperson of Global Production at Legendary, underscored their dedication to well-established franchise series, as expressed in a recent press statement.
We take great care in nurturing unique and cherished intellectual properties, and none embody this more than Magic: The Gathering. Working hand-in-hand with the talented Hasbro crew, we’re excited to develop a multimedia world that captivates longtime enthusiasts while drawing in a new legion of fans.
Zev Foreman, Hasbro Entertainment’s Head of Film, called the partnership a strong match:
This partnership, combining one of the globe’s most recognized brands with a potent and effective manager, is both thrilling and complementary. For years, MAGIC: THE GATHERING has sparked intricate world-creation and imaginative narratives. With Legendary’s versatile strategy for high-profile IP, this collaboration seems natural. We can’t wait to collaborate on expanding the realm of MAGIC: THE GATHERING together.
Big expansion plans
Beyond Legendary’s cinematic and television universe, an animated series based on “Magic: The Gathering” is being created by Netflix. It has been reported that Hasbro aims to significantly grow their “Magic” intellectual property by broadening the brand into digital platforms, video games, and card sets for franchises like Lord of the Rings, Marvel, Spider-Man, and many more.
What is Magic: The Gathering?
Initially introduced in 1993, “Magic: The Gathering” is renowned as the first-ever trading card game, captivating more than 50 million enthusiasts worldwide. This groundbreaking game was created by mathematician Richard Garfield and published by Wizards of the Coast. Since its inception, it has served as a cornerstone for the modern trading card market, expanding its reach globally over the past three decades.
As a devoted fan, I can’t help but immerse myself in the thrilling world of Magic: The Gathering, where I become a Planeswalker – a formidable spellcaster brimming with power. In this epic battlefield, I summon creatures, hurl spells, and wield potent artifacts to outsmart my adversaries. My unique deck, meticulously constructed from thousands of cards, is a testament to my strategic prowess, resource management skills, and a hint of luck. The ultimate goal? To deplete my opponent’s life force from 20 down to zero in this exhilarating game of wits and magic!
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2025-02-07 04:01