Madonna, 67, Turns Up the Heat as She Fronts Dolce & Gabbana’s ‘The One’

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Madonna is partnering with Dolce&Gabbana Beauty to become the new ambassador for their popular fragrance, The One.

The company announced the news alongside a new worldwide campaign marking the 20th anniversary of its popular fragrance, The One. Launched 20 years ago, The One played a key role in the rise of celebrity perfumes.

The latest ad campaign features striking images and a short film starring Madonna and actor Alberto Guerra. The visuals are passionate and evocative, reflecting the fragrance’s warm, inviting blend of amber, jasmine, and vanilla. Dolce&Gabbana intends for the campaign to be overtly sensual and memorable, rather than understated.

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This collaboration also reconnects Madonna with Dolce&Gabbana, a brand she’s partnered with for decades. She’s been involved with them since their beginnings, even walking in their shows and starring in a memorable 2010 campaign photographed by Steven Klein. The brand says their long-standing relationship made her the perfect fit.

Gianluca Toniolo, CEO of Dolce&Gabbana Beauty, recently told WWD why they decided to work with Madonna again. He explained that she has a long-standing relationship with the brand and is an important part of its history. He also noted that Madonna has consistently represented the idea of individuality and confidence for many years, making her perfect for the campaign.

Dolce&Gabbana Beauty isn’t just updating its look – it’s also launching new fragrances. They’re introducing The One Eau de Parfum Intense, The One for Men Parfum, and an updated version of The One for Men Eau de Parfum. These scents build on the classic, beloved fragrances, offering richer aromas and longer-lasting scents.

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2026-01-08 21:14