Loro Piana Takes the Ryder Cup Off the Course

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Summary

  • Loro Piana has sponsored the European Ryder Cup team since 2016, but the players’ exact scripting isn’t available to the public
  • The brand aims to reshape golf perceptions by positioning it as a lifestyle activity rather than an elite pursuit
  • Offering luxury fabrics like techno wool, Sea Island cotton and silk, the line is available at select boutiques and online

Loro Piana, the Italian luxury brand, has been a sponsor of the European Ryder Cup team since 2016, but interestingly, the actual clothing worn by players during the competition isn’t sold to the public. Staying true to their understated style, Loro Piana doesn’t heavily promote their involvement. While the polos feature only Ryder Cup logos, those familiar with the brand will recognize the high-quality materials and expert tailoring that define Loro Piana’s clothing for activities like skiing, sailing, and golf.

For fans of the European team’s style, Loro Piana has created a separate collection inspired by the same attention to detail and use of natural fibers. This collection offers a wider range of versatile apparel and is available at select Loro Piana stores and online.

The collection focuses on both golf and outdoor living, using insights gained from nearly a decade of sponsoring the Ryder Cup to create clothing for all customers. The color scheme is classic and refined-whites, beige, and navy, with touches of the signature kummel tone and subtle branding. Luxurious materials are used throughout, including techno wool, wool boucle, and Sea Island cotton. A highlight of the collection is the Golf Bag, made from silk and virgin wool and treated with a waterproof finish. You can view the entire collection on Loro Piana’s website.

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2025-09-26 15:55