Life360 Director Cashes Out: Uber Deal Masks the Panic?

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Okay, so Charles J. Prober – a name that won’t mean a damn thing to most of you, but a face on the Life360 board – just unloaded nearly 8,000 shares. 7,930 to be precise. Around $389,000 worth. Right after exercising some options, naturally. February 13th. The date is burned into my brain now. It’s not a sale, people, it’s an evacuation. A frantic scramble for the life raft. And they’re trying to sell it to us with a shiny new Uber partnership. Don’t buy the hype. Not yet.

The Numbers – A Cold, Hard Reality

Metric Value
Shares Sold (Direct) 7,930
Transaction Value $389,000
Post-Transaction Shares (Direct) 105,456
Post-Transaction Value (Direct Ownership) $5.20 million

(Based on SEC Form 4’s weighted average price of $49.02. As if a weighted average means anything when the whole damn system is rigged. The closing price on the 13th? Irrelevant. It’s all a game.)

Prober’s Pattern: A Calculated Exit?

They’re trying to spin this as a normal course of business. “Consistent with prior administrative sales,” they say. Seven thousand nine hundred and thirty shares every month for the last eight months. A methodical bleed-out. A slow, agonizing drip of capital into some offshore account, probably. It’s not systematic, it’s premeditated. Like a surgeon removing a tumor, one slice at a time. The question isn’t if Prober’s getting out, it’s why he’s been doing it so damn consistently. And what he knows that the rest of us don’t.

The Uber Distraction

And now, just days later, Life360 announces a grand partnership with Uber. A seamless integration of accounts. Teen accounts, no less. More data. More tracking. More opportunities to monetize your children’s movements. It’s brilliant, really. A perfect smokescreen. “Link your accounts!” they scream. “Track your kids even more effectively!” Meanwhile, Prober is counting his money. Coincidence? I think NOT.

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The Company: A Data-Mining Operation in Disguise

Metric Value
Revenue (TTM) $459.03M
Net Income (TTM) $29.68M
Employees 455
1-Year Price Change (as of Feb. 22, 2026) 5.61%

Life360. They call themselves a “location-based safety and coordination” company. I call them a data-mining operation with a slick marketing campaign. They track your family. They know where you are. They know where your kids are. They’re building a profile on you. And they’re selling it to advertisers. And now, thanks to Uber, they’ll have even more data. It’s a surveillance state in your pocket, and people are willingly handing over the keys.

The Bottom Line: Panic or Prudence?

The stock was up 54% in 2025. A bubble waiting to burst. Now it’s down 27% in 2026. But they’re still pushing the “long-term growth” narrative. They’re telling you everything is fine. Don’t believe them. Prober doesn’t believe them. He’s getting out while he still can. And you should be asking yourself one simple question: Why?

This isn’t about technical analysis or fundamental valuation. This is about gut feeling. This is about watching a man jump off a sinking ship and realizing you might be on that ship too. And honestly? It’s making me seriously reconsider my position. I need a drink. Several.

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2026-02-23 02:52