February 7th. Right. So, Keystone Financial Group. They’ve been buying up shares of the VictoryShares Free Cash Flow ETF (VFLO +0.87%). 269,496 shares, to be precise. Which, frankly, feels like a lot of shares. It’s about $10.34 million, apparently. I’ve spent the last hour trying to work out if that’s enough to buy a small island. It’s not. Obviously.
It’s a funny thing, isn’t it? Everyone’s chasing yield, chasing growth, but actually finding companies that can consistently generate free cash flow feels like finding a decent avocado at the supermarket – increasingly rare and requiring a careful inspection. Keystone clearly thinks VFLO has those avocados. Or, well, the financial equivalent.
What Does This Mean, Exactly?
They’ve increased their position to 3.05% of their 13F AUM. AUM, of course, being Assets Under Management. Sounds impressive, doesn’t it? I’m trying to pretend I understand all these acronyms. It’s like a secret language designed to exclude people like me. Anyway, it means they’re putting a significant chunk of money into this ETF. And that’s worth paying attention to.
Their top holdings? Apple ($92.87 million), SPY ($80.22 million), PLTR ($44.23 million), SPYM ($42.03 million) and TSLA ($40.72 million). A fairly predictable bunch, if I’m honest. It’s all very… sensible. Which is slightly unnerving.
The VFLO Breakdown (Because Numbers Are Scary)
- Price (Feb 5th, 2026): $39.38. Not bad. Not amazing. Just… there.
- 1-Year Price Change: 12.03%. Beating the S&P 500 by a tiny margin (0.12 percentage points). It’s the small victories, isn’t it?
- Dividend Yield: 1.58%. Okay, it’s not going to make me retire early, but it’s a start.
- AUM: N/A. They don’t seem to want to share that information. Mysterious.
Apparently, VFLO focuses on 50 large- and mid-cap U.S. companies with, you guessed it, strong free cash flow. It’s a rules-based thing, which I suspect means a computer is doing all the work. I’m slightly resentful.
Why Free Cash Flow Now? (A Moment of Rationality)
Okay, deep breath. High rates, struggling economy, everything feels… precarious. Investing in companies with strong free cash flow isn’t about getting rich quick. It’s about survival. It’s about finding companies that can weather the storm, continue investing in growth, and emerge stronger on the other side. It’s… responsible. I know, shocking.
Top holdings in VFLO include Merck, Cigna, and Chevron. Solid, dependable… boring? Perhaps. But in times like these, boring can be good. It’s like choosing sensible shoes over stilettos. You might not look as glamorous, but you’ll definitely be more comfortable when running for the bus.
The ETF is flat year-to-date, up 12% over the past year, and has an average annualized return of 19.2% since its inception in June 2022. Not bad for a rules-based, free-cash-flow-focused ETF. I’m starting to think Keystone might be onto something.
Units of Cryptocurrency Lost: 2. Hours Spent Watching Charts: 11. Number of Panicked Texts to Friends: 32. Must… remain… disciplined… long-term… investor…
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2026-02-24 23:52