Justin Bieber has joined Twitch and held his first live stream! He started with a relaxed basketball game with friends, and shared the news on X (formerly Twitter) with a link to his channel: http://twitch.tv/justinbieber.
Bieber’s first livestream was casual and laid-back, featuring him playing basketball and relaxing in a studio setting.
People watching early on also got to see Bieber playing billiards, offering a peek into his everyday life. Vulture, an entertainment news site, pointed out that this was a relaxed way for Bieber to connect with viewers on Twitch, as he didn’t use elaborate setups or a lot of advertising.
Justin Bieber has officially started streaming on Twitch. This is his first confirmed broadcast on the platform, and he’s indicated he intends to stream every day. His Twitch channel is now live and ready for viewers.
So, I’m hearing from TMZ and Vulture that Justin Bieber is thinking about jumping onto Twitch, and it sounds like he’s not planning on being a gamer. He wants to do really relaxed, off-the-cuff stuff – think tours of his warehouse, behind-the-scenes glimpses into his life, just hanging out and chatting. Honestly, that feels perfect for Twitch, especially with how popular those ‘Just Chatting’ streams are. It’s all about connection and seeing what someone’s really like, not necessarily watching them play a game.
Justin Bieber joining Twitch reflects a growing pattern of celebrities using online platforms to engage with their fans directly.
More and more popular artists are trying out things like live streams and behind-the-scenes studio footage to connect with fans in new ways, going beyond just posting on social media or releasing music. Justin Bieber’s recent, carefully planned launch is a good example of how big stars are experimenting with these different approaches to engage their audience.
Justin Bieber just made his debut on Twitch, and he’s planning to stream daily! He gave viewers a tour of his incredibly impressive warehouse during the first broadcast.
— ryan 🤿 (@scubaryan_) October 22, 2025
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2025-10-23 13:44