Name: Reebok in collaboration with Chukwu ABUO
Colorway: Mint and Chalk
MSRP: $130 USD
Release Date: August 22nd
Purchase Location: Reebok store
Tobe Nwigwe’s various endeavors are always thoughtfully planned, whether it’s his consistent rhymes on genre-bending tracks or his current focus on a groundbreaking collaborative shoe project. In the latest installment of his Reebok x Chuku collaboration, Nwigwe has assembled the Reebok x Chukwu ABUO – a contemporary take on the Reebok BB 4000 II that draws inspiration from family and reflects his artistic progression.
This sneaker boasts an upper made of various materials such as hairy suede, nubuck leather, and fabric, with a blend that adds texture. The design is accentuated by curved overlay details, a lace toggle fastener, and a logo on the heel that’s custom-shaped to fit the shoe perfectly, giving it a streamlined look overall.
Chukwu ABUO signifies more than just the next step; it embodies growth, with strong ties to my family and cultural background, bridging my past and future. As Nwigwe stated, this collection symbolizes clarity, showcasing how my past and future intersect in the present. It’s a polished extension of my previous work: timeless, sophisticated, well-tailored, yet still authentically me.
At its heart, the mint color is essential to Nwigwe’s creative genesis. He explains that it signifies fresh starts and things coming together perfectly, as if they were always meant to be. This sentiment was evident in his initial “Preseason OTU” launch earlier this year, serving as a foundation for this latest release.
View this post on InstagramA post shared by Tobe Nwigwe (@tobenwigwe)
Initially, OTU marked the start. Alongside ABUO, they represent two distinct parts of an overarching narrative that explores themes such as duality, equilibrium, and maintaining roots while embracing future opportunities.
Fundamentally, the essence of family permeates this entire assortment. Each design choice was deeply influenced by my children, shaping my thoughts, creativity, and lifestyle. This collection mirrors that vitality and purpose. It’s a fragment of our family tale-crafted with affection and intended to be passed down from us to you.
In the spirit of that sentiment, Nwigwe’s family is at the forefront of the new campaign, and the Reebok x Chukwu ABUO collection caters to various age groups, offering options for Juniors, Children, and Infants. Additionally, an apparel assortment featuring a heavyweight hoodie, coaches jacket, graphic wear, and sweats is part of the ABUO release as well.
Take a look at the complete set showcased in the stunning photo above and mark your calendars for August 22nd, as it will be available on the Reebok webstore starting at 10 a.m. Eastern Standard Time.
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2025-08-11 22:26