As a lifelong horror enthusiast who can trace my love for the genre back to the chilling nights of my childhood, I find this study by Blumhouse incredibly intriguing. I was one of those kids who snuck down to the basement to watch ‘Jaws’ or ‘The Exorcist’, my heart pounding in my chest as my parents thought I was asleep upstairs.
Blumhouse has revealed findings about the way Americans engage with horror films all year round through a recent study carried out by Sage Outcomes. This research involved questioning 3,000 individuals to gain insights into their preferences and behaviors related to horror flicks.
It’s worth noting that about 44% of those surveyed identify themselves as dedicated horror enthusiasts, enjoying this genre throughout all seasons, not just during Halloween. On the other hand, only 6% of people limit their horror movie viewing to the Halloween season specifically.
The research additionally showed that people’s opinions about the horror film genre have significantly changed over time. A notable 45% of participants believe that these films have improved, while 49%, 44%, and 39% respectively attribute this to improvements in production quality, technological advancements, and special effects, as well as the increased originality and creativity now common within the genre.
A glance at the early encounters with terror in fans reveals that about half (52%) of them began watching horror movies before they reached the age of 12, frequently initiated by relatives. This trend was notably prevalent among 42% of Millennials and 30% of Gen Z participants. Timeless films such as ‘Jaws’, ‘The Exorcist’, ‘Friday the 13th’, ‘A Nightmare on Elm Street’, and ‘Halloween’ were typically their initial steps into the horror genre.
Upon being tasked to categorize the 100 top horror movies from the last five decades into various subcategories, it was found that psychological thrillers, survival horrors, supernatural/paranormal/possession, horror comedies, and science-fiction horrors were the most favored. Notable films fitting these descriptions included ‘Split’, ‘The Road’, ‘The Conjuring’, ‘Scary Movie’, and ‘Alien’ respectively.
It’s quite evident that there are distinct differences in preferred subgenres among various generations. The preference for psychological horror remains consistent across Baby Boomers, Generation X, and Millennials. However, Generation Z stands out with a more pronounced inclination towards survival horror.
This comprehensive study conducted by Blumhouse doesn’t just reveal why horror films remain popular even outside the usual Halloween period, but it also mirrors shifting audience tastes and the influence of modern technology on movie-making styles that viewers find appealing.
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2024-10-22 13:13