Halsey fearlessly drops brutally honest truth about making new album

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Pop music often prioritizes profit over artistic merit. Unfortunately, record companies are primarily focused on making money, and will quickly drop artists like Halsey if they aren’t selling enough records, switching to someone they believe will be more profitable.

Simply put, the music industry cares more about profit than artistic merit. This isn’t new, but the shift to streaming hasn’t improved things for musicians. The core problem remains the same.

Halsey’s previous album, *The Great Impersonator*, wasn’t considered a success by Columbia Records. While it initially sold 100,000 copies in its first week and peaked at No. 2 on the Billboard charts, sales quickly declined.

Halsey delivers the brutal truth about her future

When an album doesn’t do well, some artists immediately start working on a new one. But simply creating another album doesn’t guarantee it will be any better-it just gives listeners another option. Often, people quickly move on to enjoy the new music and forget about what came before.

Halsey won’t be releasing a new album for the foreseeable future. In a recent interview with Zane Lowe on Apple Music, she explained that she’s currently unable to record new music and seems frustrated with the expectations set by her record label, Columbia Records.

She explained to Zane that she wasn’t able to work on a new album at the moment. The disappointing performance of her previous album, *The Great Impersonator*, was the reason. While it sold a respectable 100,000 copies in its first week-a good number for an artist who hadn’t had a recent hit-her label was expecting sales figures comparable to her album *Manic*. She felt that level of success wasn’t sustainable and that it shouldn’t be required of her every time; occasional success should be enough, but the pressure felt unrealistic.

The music industry doesn’t always make sense. It’s strange that Columbia Records wouldn’t want Halsey recording new music. While wanting hit songs is understandable, that’s what record label executives are *supposed* to help artists achieve – because when the artist succeeds, the executives profit too.

Halsey’s previous album wasn’t poorly received – in fact, it earned mostly positive reviews, including a perfect score from NME. While it was a well-made album, it lacked truly memorable songs. It’s possible the next album will have more hits, but that might come at the expense of overall quality. It seems Columbia Records is prioritizing commercial success over artistic merit.

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2025-09-19 20:00