Everyone knows kids are told not to play with their food, but Campbell’s Soup and Goldfish crackers have always been a perfect pairing, especially on a chilly day! Many of us have fond memories of enjoying a warm bowl of soup with those tasty fish-shaped crackers. Now, in a fun surprise, the two brands have teamed up to create limited-edition, interactive games you can play without screens.
Breaking with typical branding, these new games focus on fun and enjoyment, tapping into the current trend of retro hobbies. Both games – “Fish in a Row” and “Soup Splashers” – are designed to be interactive and celebrate the classic combination of Campbell’s Soup and Goldfish crackers. Let’s explore how to play them!
Goldfish aims to bring happiness and connection to people’s lives. This new partnership is designed to make family mealtimes more fun and memorable, transforming a familiar snack combination into an opportunity for laughter and connection. – Mike Fanelli, Senior Director of Marketing, Goldfish
Be the First to Line Up Your Goldfish in “Fish in a Row”
Fish in a Row is a fun twist on Connect 4! Instead of checkers, you use Goldfish crackers, and the first player to get four in a row wins. Once someone wins, all the crackers are dropped into soup to start a new game.
Here’s how Goldfish and Campbell’s describe the game:
Enjoy a fun twist on a familiar game! Place your game pieces above your bowl of Campbell’s soup and be the first to connect four Goldfish crackers in a row. When you’re ready for another round, simply reset the pieces into the soup!
Keep Your Fish Afloat in “Soup Splashers”
“Soup Splashers” is a balancing game where players try to stack Goldfish crackers on top of a bowl positioned between two bowls of soup. It’s similar to the classic game “Don’t Spill the Beans.” The player who causes the bowl to tip over and spill loses!
Goldfish and Campbell’s description is as follows:
Don’t let your Goldfish crackers sink! Carefully balance them on the rim of the fishbowl, or they’ll fall into the soup below!
These games are designed to bring a little joy to your day, offering a fun new way to enjoy the classic pairing of Campbell’s soup and Goldfish crackers. And to make things even better, each game includes a can of Campbell’s tomato soup and a box of Goldfish – everything you need for a cozy and satisfying experience!
According to Becky Duke, a director at Campbell’s Soup, Campbell’s soup and Goldfish crackers are a naturally comforting combination. This new collaboration aims to offer fans a playful and surprising way to experience this beloved pairing.
Each game costs $19.99 and you can pre-order it now at campbellsgoldfishgames.com. We’ll also be releasing a limited number of copies each day on certain dates, which are listed below.
- Wednesday, February 18, 10 AM ET
- Thursday, February 19, 10 AM ET
- Fridayd, February 20, 10 AM ET
- Monday, February 23, 10 AM ET
- Tuesday, February 24, 10 AM ET
This is a truly unique collaboration, and we’re thrilled about it. Campbell’s and Goldfish have potentially reinvented the classic combination of soup and crackers.
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2026-02-12 03:33