Go on the Road with Wood Wood’s Intimate “Double A” Campaign

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Summary

  • Wood Wood’s “Double A” campaign is a tribute to youth and friendship that accompanies its FW25 collection, “Sphere”
  • Shot in a lo-fi, documentary-like feel, the campaign evokes the spontaneity of friends on a road trip

Wood Wood is preparing to debut a fresh marketing effort called “Double A” for their Fall/Winter 2025 “Sphere” assortment, under the artistic supervision of Brian SS Jensen and Gitte Wetter as Head of Design. Instead of exploring the broader collection’s themes of nature and futurism in a general sense, this campaign will zero in on a personal story: the raw essence of friendship, youthfulness, and the exhilaration of life on the open road.

In a conversation with TopMob, Jensen explains that Double A has traditionally focused on designing an everyday wardrobe that’s easy for everyone to use. However, this season they aimed to delve more into the concept of friendships and shared experiences. He further elaborates that the campaign is centered around youth, road trips, and those special, enchanting moments spent with friends – blasting music, windows rolled down, with no specific destination in mind.

The visuals of this campaign aim for a genuine, unfiltered documentary style, mirroring the lively camaraderie of a road trip across various regions. Instead of meticulously crafted settings, the photographs emphasize authentic moments of bonding, such as casual roadside pauses and the bustle of late-night highways. As Jensen puts it, “It felt very natural, truly.” The goal was to produce something that felt real, reminiscent of a personal memory… Embracing the charm of imperfections and spontaneity.

Instead of being merely a fashion catalog, the “Double A” campaign transforms Wood Wood’s classic pieces into containers for shared experiences and a unified spirit. Jensen aims to instill a feeling of camaraderie through the clothing. “Ultimately, I want people to feel at ease and self-assured in our clothes,” he says, “but also as if they’re part of something greater – part of a common narrative. These are garments you can put on effortlessly in the morning, knowing they’ll support you throughout any type of day. To me, this collection is about embodying youthfulness and freedom.

As a gaming enthusiast, I’m eagerly waiting for the grand reveal of “Double A” on Wood Wood’s official platforms. Until then, I’ll be checking out sneak peeks from the upcoming campaign in their gallery.

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2025-08-06 11:26