Get Ready for HYPE-tastic News: Major US Company Goes All-In on Hyperliquid Crypto! 🤑🚀

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The Hyperliquid (HYPE) ecosystem has been buzzing with excitement, and it’s no wonder why! Over the past month, several major companies have been jumping on the HYPE train, either by purchasing the native token or integrating it into their financial strategies.

This surge in attention has led to some seriously bullish price action for the crypto. According to CoinGecko, the token has seen a 22% appreciation over the past week and a 1.5% gain in the past hour, reaching a new all-time high above $49. 🎉

US Company Rebrands and Buys Millions in HYPE

In a recent press release, Sonnet BioTherapeutics, a publicly traded company on the US Nasdaq Exchange under the ticker SOON, announced a partnership with Rorschach and Atlas Merchant Capital, an entity associated with Paradigm Operations.

Together with its partners, the company plans to “transform” its business and create a crypto treasury based on HYPE. As part of this new strategy, Sonnet will establish a new company called Hyperliquid Strategies.

As part of its newly created treasury strategy, the company will hold around 12.5 million in HYPE, which is equivalent to $583 million in this crypto. In total, the company is expected to inject over $888 million into the Hyperliquid ecosystem via its native token.

In addition to Paradigm, the newly created entity will invest in the HYPE token with contributions from top crypto firms, such as Galaxy Digital, Pantera Capital, Republic Digital, 683 Capital, and D1 Capital.

The company plans to change its ticker from SOON to HSI and remain a US publicly traded company. This means that US investors can buy the company’s stock to gain indirect exposure to the token, just like Michael Saylor’s Strategy. 😉

As part of the company’s restructuring, Bob Diamond, CEO of Atlas, will operate as Chairman, while David Schamis, CIO of Atlas, will act as CEO. Over the coming weeks, the company is expected to appoint other executive positions, including adding a former Boston Federal Reserve (Fed) former president to its ranks.

On the newly formed company, Bod Diamond stated:

“We are delighted by this opportunity to partner with Sonnet in establishing a leading crypto treasury management strategy to ultimately deliver strong value to shareholders. We believe HYPE and the Hyperliquid protocol represent a truly differentiated offering within the digital asset space. We believe Hyperliquid Strategies will be well placed to maximize these opportunities because of our unique team of investors and operators with deep, relevant crypto and financial services experience.”

HYPE To See Further Gains

HYPE has been one of the fastest-growing assets in the crypto market since its launch in late 2024. The cryptocurrency rose from under $5 to its current all-time high at around $49 in only 10 months. 📈

As mentioned, the token has gained adoption from retail and institutional investors alike and seems poised to see further gains as more people join its ecosystem. Matt Huang, Co-Founder of Paradigm also stated:

“Hyperliquid has broken out as a crypto project with real fundamentals: strong core contributors, exacting product quality, and meteoric growth. We hear lots of institutional demand for exposure to Hyperliquid, yet the native token HYPE is difficult to access in the United States. We are excited about this treasury strategy, which we believe will contribute to the Hyperliquid ecosystem in many ways over time.”

Cover image from ChatGPT, HYPEUSDT chart from Tradingview

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2025-07-14 14:45