I’ve always been fascinated by the idea of a company that’s been paying dividends for over a century, like a well-mannered relative who never misses a family gathering. General Mills, with its 127-year streak, feels like that cousin who always remembers your birthday, even if they’ve never quite mastered the art of small talk. But here’s the twist: they’re also the one who insists on buying the same brand of cereal every time, even when it’s clearly gone stale.
Its 4.8% yield is like a dessert menu at a diner-unapologetically rich, and just a little bit alarming. I mean, who needs a lifetime of income when you can have a lifetime of existential dread? But let’s not get ahead of ourselves. General Mills isn’t just a food company; it’s a brand alchemist, swapping assets like a kid trading Pokémon cards. Blue Buffalo? A recent acquisition, now part of their ever-expanding portfolio of “healthy” pet food. It’s like they’re trying to outdo the competition by selling kibble with a side of yoga pants.
Of course, nothing in life is perfect. Their organic sales dropped 2% last year, and the board gave a token penny increase to the dividend. I’m not sure if this is a sign of resilience or a desperate attempt to avoid looking like a failure. Either way, it’s a reminder that even the most steadfast companies can stumble, much like my attempts to fold a fitted sheet without tearing it.
Still, the 127-year dividend streak is a testament to their grit. It’s the financial equivalent of a dog who refuses to let go of a chew toy, no matter how many times you try to take it. And while the yield might be high, it’s also a bit of a red flag. Like that one friend who always says, “I’m fine,” even when they’re clearly not.
In the end, General Mills is a company that’s more brand manager than food producer, which is a bit like being a librarian who’s also a DJ-unconventional, but somehow, it works. If you’re looking for a steady income stream, it’s worth considering. Just don’t expect it to be as exciting as a stock tip from your uncle, who’s convinced he’s a Wall Street genius because he once bought Apple at $200.
After all, who needs a lifetime of dividends when you can have a lifetime of surprises? 🍪
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2025-09-10 03:23