As a dedicated follower of Jools Lebron and a keen observer of social media trends, I am utterly captivated by her recent foray into popularizing the word “demure.” Her journey from creating content from her car to becoming a prominent figure on TikTok is nothing short of inspiring.
As a devoted netizen, I’ve noticed an intriguing trend that’s taking the digital world by storm lately, focusing on the word “demure.” This whirlwind began with Jools Lebron’s TikTok post on August 2, 2024, and has rapidly escalated into a viral phenomenon, amassing millions of views and generating numerous conversations.
38 seconds was all it took for LeBron to revitalize a seemingly abandoned term. His video, showcasing a remarkably humble makeup style paired with the phrase “extremely understated, extremely thoughtful,” has sparked an endless stream of discussions and creative interpretations across the platform.
The sudden promotion of “demure” is more than just a trend; it makes space for a deeper conversation about how we present ourselves, and how we move through the world.
As reported by CBS Mornings, Jools Lebron established a TikTok account as a means of connecting with a community that empathized with the unique challenges of being both plus-size and transgender. Though she has been producing content on a wide variety of topics, from makeup tips to videos involving Bratz dolls, her audience really started responding when her more reserved posts went viral.
In the popular video she shared, Lebron refers to her professional makeup application as “modest and thoughtful,” explaining, “I keep it quite simple, I’m careful with my appearance. You can see for yourself, I maintain a professional look.”
On TikTok, the term that is usually associated with humility, restraint, or gravity, has been given a fresh meaning by Lebron. Her videos quickly gained popularity as she creatively used this word in various scenarios, such as when ordering food or choosing outfits.
As a lifestyle expert, I must say, the wave of influence doesn’t end with LeBron James. Notably, stars such as Kim Kardashian and Haley Kalil have jumped into the discussion, significantly amplifying the reach of that buzzing hashtag.
In an interview on CBS Mornings on August 17, 2024, I delved deeper into the essence of the term “demure.” I expressed that this word is open to individual interpretation, stating, “For me, ‘demure’ represents a personal choice, one that encompasses modesty and thoughtfulness towards others, while also preserving self-expression.” In my view, being demure signifies adopting a lifestyle characterized by simplicity and subtlety, without compromising on expressing oneself.
According to CBS Mornings, Jools looked back at her past when she was a cashier and made videos in her car. Back then, it’s unlikely she imagined how deeply those straightforward, humble videos would touch the hearts of millions.
It’s been said that the subtle “demure” aesthetic she adopted for her first day at a new job, a departure from her previous more flamboyant style, has not only captured viewers’ attention but also paved the way for fresh brand collaborations.
Despite some disagreement surrounding it, the popular usage of this particular trend remains unabated. It’s been reported that a TikTok content creator named Selyna allegedly employed the word “demure” in her videos last year, merely to instigate discussions about who originated the trend. Regardless of whether or not Selyna’s claims are confirmed, this debate has certainly generated more attention and curiosity around the term.
The hashtag has allegedly appeared in more than 285,000 videos on TikTok, making LeBron James a prominent figure within the platform’s community. This method has struck a chord with numerous users, including those from the LGBTQ+ community who find it a meaningful way to articulate their personal identities.
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2024-08-25 18:37