Disney recently brought back *Jimmy Kimmel Live* after it was cancelled, sparking debate about their motives. Was it a stand for free speech, or a response to the public backlash – including boycotts, protests, and people cancelling their streaming subscriptions? While the real reason remained unclear, Disney quickly followed the show’s return with another announcement: price increases for Disney+, Hulu, and ESPN+. This means another price hike for Disney+ subscribers.
Disney+ is increasing its prices again this year, marking the fourth consecutive year of cost hikes. The ad-supported Disney+ plan will now cost $11.99 per month, a $2 increase. The Disney+ and Hulu bundle is also going up by $2, to $12.99 monthly. Most packages that include Disney+, Hulu, and ESPN+ are increasing by $3 per month. A yearly subscription to ad-free Disney+ Premium will now cost $30 more. Only a few bundles, like those with NFL+ Premium, will remain at their current price. You can check the details of your specific plan here. These changes will take effect on October 21st.
You’ll find a summary of the biggest price changes for our readers at the end of this article.
So, Disney just announced Jimmy Kimmel’s return, and it feels *very* calculated. Marisa Kabas, a journalist with *The Handbasket*, broke the story about upcoming Disney+ price hikes last night, and she’s convinced these two announcements are linked. According to a source at Disney she spoke with, they were in a bit of a rush to finalize the deal with Kimmel because they’re raising Disney+ prices tomorrow. Apparently, subscriptions have been dropping rapidly this past week, and they didn’t want to lose even *more* subscribers on top of that price increase. It’s a classic case of good news/bad news timing, and it feels like they’re trying to soften the blow.
Disney and ABC likely moved quickly to resolve issues with Jimmy Kimmel because they’re planning a price increase for Disney+ tomorrow. An insider says they were worried about losing even more subscribers – numbers have already been dropping significantly since last week – if they announced the price hike at the same time.
— Marisa Kabas (@marisakabas.bsky.social) 2025-09-22T22:20:12.473Z
Jimmy Kimmel will be returning, and it’s clear that the difficult economic climate – specifically, people cutting back on subscriptions – is a major factor. It’s tough to increase costs when viewers are cancelling services.
Disney+ Price Increases Coming to You
Disney+ Standalone Plan Price Hikes:
- Disney+ (With Ads) will increase from a monthly cost of $9.99 to $11.99/month on 10/21/2025.
- Disney+ Premium will increase from a monthly cost of $15.99 to $18.99/month on 10/21/2025.
Disney+, Hulu, HBO Max Bundle Price Hikes:
- The Disney+, Hulu, HBO Max Bundle (With Ads) will increase from a monthly cost of $16.99to $19.99/month on 10/21/2025.
- The Disney+, Hulu, HBO Max Bundle (No Ads) will increase from a monthly cost of $29.99 to $32.99/month on 10/21/2025.
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2025-09-23 21:03