After the recent failed deal with Alliance Entertainment, Diamond Comic Distributors has now been taken over by Universal Distribution LLC and Ad Populum.
The announcement came Friday, which follows months of uncertainty, bankruptcy, and legal troubles.
Who bought what?
According to the official statement, it’s been announced that Diamond Comic Distributors, based in Canada, have taken over the resources of Alliance Game Distributors.
Ad Populum, the brand management and distribution powerhouse behind well-known labels such as NECA, Rubies, WizKids, Kidrobot, and Party City, has taken over the resources of Diamond Comic Distributors, Diamond Book Distributors, Diamond Select Toys & Collectibles, Collectible Grading Authority, and related assets.
Diamond UK remains separate from this sale process.
What Diamond says
According to Robert Gorin, Diamond’s top restructuring executive, the company feels assured about its new management led by Universal and Ad Populum. He thinks that publishers, retailers, and enthusiasts are in reliable care with these companies.
Gorin expressed satisfaction that the transaction is now finalized and expressed confidence that all involved parties – the publishers and retailers Diamond collaborated with, our team members, and comic and game enthusiasts – will be well taken care of by Universal and Ad Populum.
What Universal says
Angelo Exarhakos, head of Universal, deemed the purchase of Alliance as a considerable advancement. He highlighted enhanced operational efficiency and strengthened partnerships with publishers and vendors as primary advantages.
Exarhakos expressed his excitement as we formally bring Alliance into our Universal Distribution group. This acquisition symbolizes a significant leap in our journey to offer superior service and value to retailers and publishers throughout North America. By merging Alliance’s esteemed history and wide-reaching network with Universal’s operational proficiency and forward-thinking strategies, we are ready to enhance the distribution sector as a whole. We eagerly anticipate nurturing the relationships Alliance has established and continuing to foster the growth and dynamism within the hobby gaming community.
What Ad Populum says
Joel Weinshanker, as Managing Director of Ad Populum, mused over Diamond’s heritage and their intimate bond with the label. He stated that they are eagerly anticipating guiding Diamond through its upcoming stage, focusing on enhanced sales, promotion, and distribution strategies.
Since I was a child, walking through the front door of my local store always brought back memories of the distinctive Diamond Comic boxes. Each one concealed dreams and aspirations that I held close. Now, we’re thrilled to carry on Diamond’s exceptional heritage by integrating Ad Populum’s top-tier sales, marketing, and distribution services into this new chapter.
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2025-05-20 12:43