Celebs Who Started Their Own Brands Successfully

Lots of famous actors, musicians, and other entertainers have started their own businesses and found great success. They use their fame to connect with fans and create popular products – everything from cosmetics and clothing to drinks and tech. These brands often become major players in their industries. This overview highlights the many stars who have built successful companies in addition to their entertainment careers.

Rihanna

As a huge fan of seeing diverse representation, I was so excited when Rihanna launched Fenty Beauty back in 2017. It was a game-changer, immediately offering shades for everyone, and it really took off! She didn’t stop there, though – Fenty Skin followed, and then Savage X Fenty, which I love because it celebrates all body types with its inclusive sizing and marketing. Honestly, all these ventures have cemented Rihanna’s status as a major power player in the beauty and fashion world, and it’s been amazing to watch.

Selena Gomez

Selena Gomez created Rare Beauty with the goal of encouraging self-acceptance and raising awareness about mental health, using makeup as a tool. The brand quickly gained popularity thanks to its liquid blush and wide variety of foundation shades for all skin tones. Importantly, a percentage of every sale supports the Rare Impact Fund, which works to improve mental health resources in schools. Selena Gomez’s direct involvement in creating the products has made the brand a hit with makeup lovers.

Ryan Reynolds

Ryan Reynolds invested heavily in Aviation American Gin, becoming its main face in advertising, and later sold the brand for a large profit while staying involved creatively. He also started Mint Mobile, a company that disrupted the cell phone industry with low-cost plans and funny ads. Through his marketing firm, Maximum Effort, he continues to create popular and shareable campaigns for these businesses and other big brands.

George Clooney

In 2013, George Clooney and his friends, Rande Gerber and Mike Meldman, started Casamigos Tequila. They initially made it just for themselves, but it quickly became incredibly popular worldwide. They later sold the company to a large beverage corporation for almost a billion dollars, making it one of the most successful business ventures ever launched by a celebrity.

Kylie Jenner

Kylie Jenner launched Kylie Cosmetics with a popular line of lip kits that immediately sold out. The brand quickly grew beyond lip products to include a full range of makeup, and later, skincare and baby items. Thanks to her large social media following, Kylie Cosmetics expanded rapidly without relying on traditional advertising. Kylie continues to oversee the company, which remains a major player in the beauty industry worldwide.

Kim Kardashian

Kim Kardashian created SKIMS, a brand focused on comfortable shapewear and loungewear for every body. The company is now worth billions and also sells swimsuits and clothing for men. She also launched SKKN by Kim, a skincare line built around her personal skincare routine. Kardashian’s knack for spotting what customers need has made her a very successful business owner.

Jessica Alba

Jessica Alba helped start The Honest Company with the goal of creating safe and reliable products for families and their homes. The company prioritizes openness about its ingredients, using non-toxic materials in items like diapers and cleaning supplies. What began as an online business has expanded into a publicly traded company whose products are now available in many major stores. Over the past ten years, Alba’s dedication to health and environmentally friendly practices has earned the company a devoted following.

Gwyneth Paltrow

Gwyneth Paltrow transformed her simple newsletter, Goop, into a large and successful business focused on wellness and online shopping. The company offers a carefully selected range of beauty and fashion items, as well as its own brand of vitamins and skincare products. Goop also organizes wellness events and creates content about alternative health approaches. Even with some criticism over the years, the company continues to be a major influence in the lifestyle market.

Dwayne Johnson

Dwayne Johnson has successfully expanded into the business world with several ventures. His tequila brand, Teremana, rapidly gained popularity, becoming one of the fastest-growing spirit brands globally. He also co-created ZOA Energy, an energy drink designed to be a healthier option. Beyond beverages, Johnson’s company, Seven Bucks Productions, produces films and television, and he has a partnership with Under Armour. These businesses all align with his image of dedication and physical well-being.

Victoria Beckham

Victoria Beckham has successfully reinvented herself, moving from a pop singer to a well-regarded designer in the fashion industry. She started her own fashion brand, known for its sleek, modern designs and high-quality construction. She later broadened her business to include Victoria Beckham Beauty, offering luxury makeup and skincare. Her commitment to design has earned her praise from fashion experts.

Drew Barrymore

Drew Barrymore created Flower Beauty to offer great cosmetics without the high price tag. You can find the brand at popular stores, and it’s all about having fun and expressing yourself. She’s also expanded into home decor with Flower Home, which features bright and interesting designs. Drew’s personal style really shines through in how all of her products look and are advertised.

Hailey Bieber

Hailey Bieber recently launched Rhode, a skincare brand built around simple, essential products. The brand aims to create healthy, glowing skin – often described as a ‘glazed’ look – through hydration and protection. Rhode’s launches are very popular and often sell out quickly, thanks to strong demand and smart marketing on social media. The brand’s style reflects Hailey’s own personal taste and has quickly become a hit with younger shoppers.

Ariana Grande

Ariana Grande created rem beauty, a makeup line designed with her personal style in mind. The products, known for their modern packaging and diverse range of textures, especially for eyes and lips, are developed with Ariana’s direct involvement in both the creative design and formula testing. Since launching, the brand has quickly become available in major beauty stores around the world.

Pharrell Williams

Pharrell Williams created Humanrace, a skincare line focused on easy and effective routines for everyone. The brand prioritizes sustainability with refillable packaging. Beyond skincare, Williams also co-founded the well-known streetwear brands Billionaire Boys Club and Ice Cream, demonstrating his distinctive style and dedication to fresh, creative design.

Jay-Z

Jay-Z built Roc Nation into a comprehensive entertainment and talent agency, working with both artists and athletes. He also achieved significant success with his Armand de Brignac champagne. Beyond music, he’s invested in businesses like the Tidal streaming service and various real estate projects. These accomplishments have solidified his place as a leading figure in today’s business world.

Beyoncé

Beyoncé expanded her empire with the launch of Cecred, a hair care line designed for all kinds of hair. She also created Ivy Park, an activewear brand that aims to inspire women through sports and style. Quality and celebrating culture are key focuses in all of her businesses, and these ventures have solidified her position as a worldwide icon and successful entrepreneur.

Scarlett Johansson

Scarlett Johansson created The Outset, a skincare brand designed for people with sensitive skin. It offers a straightforward three-step routine focused on keeping skin hydrated and healthy. Johansson spent years perfecting the formulas and packaging before launching the brand, which has received positive feedback for being both effective and simply designed.

Millie Bobby Brown

Millie Bobby Brown launched Florence by Mills, a beauty brand offering clean, vegan products specifically for young people. The line includes skincare, makeup, hair care, and even some fashion items. It’s made to be simple to use and helps people express themselves without feeling like they need to be perfect. The brand has become very popular with Gen Z all over the world.

Kate Hudson

Kate Hudson started Fabletics to make fashionable and reasonably priced workout clothes available through a monthly membership. The company has grown from an online store to include many brick-and-mortar locations worldwide. She’s also created King St. Vodka, a craft vodka brand, and a range of health supplements. These businesses all reflect her focus on health and wellness as part of a healthy lifestyle.

Tracee Ellis Ross

Tracee Ellis Ross created Pattern Beauty to cater to those with curly and coily hair. The brand provides a variety of products and tools made specifically for natural hair textures. Ross dedicated a decade to perfecting the formulas, ensuring they would meet the needs of her customers. Since its launch, Pattern Beauty has quickly become a leading name in hair care.

Venus Williams

Venus Williams created EleVen, an activewear brand, to offer athletes clothes that are both fashionable and practical. The company’s mission is to inspire women through fitness and provide high-quality athletic wear. Venus is still very involved in designing each collection, making sure everything performs well for both sports and everyday life. EleVen has also expanded to include skincare products made for people with active lifestyles.

Reese Witherspoon

Reese Witherspoon created Draper James, a lifestyle and fashion brand inspired by her Southern roots. The company sells clothing and home goods with timeless designs and cheerful colors. In addition, she started Hello Sunshine, a production company dedicated to telling stories with women at the center, and it has produced many popular TV series. Witherspoon’s success in business demonstrates her dedication to supporting and empowering women in both the entertainment and retail industries.

Miranda Kerr

Miranda Kerr created Kora Organics to offer certified organic skincare to people worldwide. The brand harnesses the power of natural ingredients, such as noni fruit, to help skin look healthy and radiant. Kerr was an early celebrity adopter of clean beauty, with a strong commitment to organic certification. Today, Kora Organics products are available in over thirty countries.

Jennifer Aniston

Jennifer Aniston created LolaVie, a hair care line focused on healthy hair using natural, plant-based ingredients. The products are made to be versatile and simple to add to your existing beauty regimen. Aniston personally tested the formulas for years to guarantee professional, salon-quality results, and the brand has already won awards for its unique approach to hair care.

Mark Wahlberg

Mark Wahlberg isn’t just an actor – he’s a successful businessman too. He started the Wahlburgers restaurant chain with his brothers, growing it into a popular franchise worldwide. He’s also invested in the fitness company F45 Training and created his own clothing brand, Municipal. These businesses showcase his commitment to both fitness and family, proving his entrepreneurial skills extend far beyond the movie screen.

Dr. Dre

Dr. Dre helped create Beats Electronics, a company that dramatically changed how people listen to music. The brand quickly became incredibly popular and was later bought by Apple for a huge sum of money – one of the biggest deals ever in the music industry. Even now, Dr. Dre continues to shape the world of audio through new projects and partnerships.

Serena Williams

Serena Williams isn’t just a tennis legend; she’s also a successful entrepreneur. She created S by Serena, a clothing line designed to be inclusive and empower women through fashion. Additionally, she started Will Perform, a company dedicated to helping people recover physically and prioritize wellness. Through her firm, Serena Ventures, she invests in founders from diverse backgrounds across a variety of industries. These ventures demonstrate her ambition and skill in the business world.

Oprah Winfrey

Oprah Winfrey created a hugely successful media company, Harpo Productions, and used it to launch the OWN television network and a popular lifestyle magazine. She’s become known for inspiring personal development and telling compelling stories. Beyond that, she’s made smart investments in businesses like WeightWatchers.

Martha Stewart

Martha Stewart built a successful empire, Martha Stewart Living Omnimedia, by sharing her expertise in cooking and decorating. Her brand expanded to include magazines, TV shows, and a wide variety of products you can buy. She’s stayed relevant through changes in media, remaining a go-to source for lifestyle advice. Her impact on how people create and enjoy their homes is still felt today.

Jessica Simpson

Jessica Simpson built a hugely successful fashion brand, the Jessica Simpson Collection, which now generates over a billion dollars in revenue. The brand offers a wide range of products, including shoes, clothes, and accessories for women and kids, as well as items for the home. Simpson recently bought back full ownership of the company, giving her complete control over its direction. It continues to be a standout example of a celebrity-driven fashion business.

Blake Lively

Blake Lively created Betty Buzz, a brand of high-quality, non-alcoholic mixers made with simple, clean ingredients. These flavorful drinks are delicious on their own or perfect for mixing with alcohol. Lively spent years perfecting the recipes and building the brand before its launch, and it’s already become widely available in major stores.

Stephen Curry

Steph Curry has expanded his brand beyond basketball with several business and charitable initiatives. He created SC30 to oversee these partnerships and projects. He also partners with Under Armour through his Curry Brand, which offers basketball shoes and clothing. Additionally, his production company, Unanimous Media, focuses on creating family-friendly and sports-related content. These efforts demonstrate his dedication to achieving success in all areas of his life.

Tom Brady

Tom Brady created TB12, a health and wellness company, to help others achieve lasting athletic performance. TB12 offers products like supplements and equipment, along with customized coaching and nutritional guidance. He also started Brady Brand, a clothing line designed for athletes who demand high performance. Both businesses are based on the same methods that fueled his successful football career.

LeBron James

LeBron James isn’t just a basketball superstar – he’s also a successful businessman. He started The SpringHill Company, which creates movies and TV shows, and Ladder, a company that makes top-quality supplements for athletes. He’s also invested heavily in professional sports teams and retail businesses. These various ventures have contributed to his status as one of the world’s richest and most influential athletes.

Kevin Hart

Kevin Hart is building a business empire beyond comedy. He created HartBeat, a media company focused on producing funny content for different channels. He’s also the founder of Gran Coramino, a tequila brand known for its quality and smooth taste. Plus, he owns Hart House, a fast-casual restaurant serving plant-based meals. Hart uses his large following to promote his own brands and help other business owners succeed.

Justin Bieber

Justin Bieber helped create the streetwear brand Drew House, famous for its relaxed, oversized clothes and signature smiley face. The brand encourages people to embrace individuality and feel confident. Drew House frequently launches exclusive collections that quickly sell out to fans worldwide, and it’s become known as a key player in today’s fashion scene, mirroring Bieber’s own style.

Sofía Vergara

As a film and pop culture fan, I’ve always admired Sofia Vergara – and not just for her acting! It’s really cool to see how she’s built a successful business with Sofia Jeans. She wanted to create denim that was both fashionable and accessible for all women, which I think is fantastic. You can find it at a lot of major stores now, and she’s even expanded beyond jeans into other clothing. Plus, she co-founded Raze, a digital media company championing Latin content and creators – it’s clear she really understands what people want and knows the retail world inside and out. It’s inspiring to see someone branch out and succeed like that!

Sarah Jessica Parker

Sarah Jessica Parker created the SJP Collection, offering stylish shoes and accessories that reflect her own taste. The brand is popular for its sophisticated look and use of bright colors and interesting materials. She’s also developed a line of fragrances that have become well-loved beauty staples. Her hands-on approach to both designing and promoting her products has been key to the brand’s lasting success.

Iman

Iman created IMAN Cosmetics because women of color were often overlooked by the beauty industry. The brand offers a broad selection of shades to match many different skin tones. Drawing on her career as a supermodel, Iman developed products that are reliable and work well in any situation. Her innovative work has been instrumental in making the beauty world more inclusive.

Jennifer Lopez

Jennifer Lopez created JLo Beauty to share the skincare routine that helps her maintain a radiant, youthful complexion. The line focuses on natural ingredients like olive oil to deeply hydrate and brighten skin. Building on her success with popular fragrances, JLo Beauty reflects Jennifer’s dedication to self-care and lasting beauty.

Halsey

Halsey created About Face beauty to help people express themselves with fun and colorful makeup. The products are made to be high-quality and simple to use, whether you’re a makeup pro or just enjoy experimenting with different looks. The brand’s wide range of colors and textures really showcases Halsey’s own creativity, and it’s quickly become popular with people who love to play with their style.

Lady Gaga

Lady Gaga’s makeup brand, Haus Labs, offers high-quality, vegan products designed to help people express their unique style. Recently updated with cleaner ingredients and formulas that are good for your skin, each product is personally overseen by Lady Gaga to make sure it meets her high standards. Haus Labs has become popular thanks to its creative products and commitment to inclusivity in its advertising.

Priyanka Chopra Jonas

Priyanka Chopra Jonas created Anomaly, a haircare company focused on providing effective, sustainable products that are also affordable. The line uses clean ingredients and is packaged with recycled plastic. Her goal was to make high-quality haircare available to everyone, and the brand has quickly become successful in stores around the world.

Brad Pitt

Brad Pitt launched Le Domaine, a luxury skincare brand, using ingredients grown on his French vineyard. The products are designed to reduce signs of aging with the help of potent antioxidants from grapes. Developed with leading scientists, the line is both effective and sustainable. This is Pitt’s first step into the premium beauty and wellness industry.

Jared Leto

Jared Leto created Twentynine Palms, a skincare brand inspired by the desert, offering products for both body and hair. The line emphasizes natural botanical ingredients and aims to provide a relaxing experience through its scents and textures. Leto personally oversaw the design and creative process for all of the products, reflecting his passion for nature and overall wellness.

Travis Barker

Travis Barker launched Barker Wellness to offer products that support both physical and mental recovery. The brand features items like tinctures and creams made with natural ingredients, all designed to help people cope with the challenges of an active life. The company is deeply rooted in Barker’s own journey with wellness and recovery.

Naomi Osaka

Naomi Osaka created Kinlo, a skincare line focused on sunscreen for people with darker skin tones. Many believe those with more melanin don’t need sun protection, but Kinlo aims to correct that misconception. Developed with dermatologists, the formulas are effective and won’t leave a white cast on skin. The brand’s goal is to educate and protect everyone.

Courteney Cox

Courteney Cox created Homecourt, a brand offering high-quality cleaning and home fragrance products. Inspired by luxury perfumes and made with sustainable ingredients, the line aims to make everyday cleaning more enjoyable and effective. Homecourt focuses on blending beautiful home décor with practical cleaning, and has quickly become popular with people who want a stylish and spotless home.

Shay Mitchell

Shay Mitchell created the travel brand Beis to offer fashionable and practical luggage and travel accessories. Drawing on her own experiences as someone who travels often, she designed the products to help people stay organized and make traveling simpler. Beis has quickly become a popular and successful brand in the travel and lifestyle space.

Tell us which of these celebrity brands you use the most in the comments.

2026-01-04 23:20