Loewe’s latest fashion show during Paris Fashion Week, held on March 6th at the historic Château de Vincennes, was a stunning event. Guests watched the debut of the Women’s Fall/Winter collection surrounded by a playful and imaginative installation of large, soft sea creatures created by artist Cosima von Bonin. The setting captured the brand’s unique blend of creativity and intelligence.
Emily Ratajkowski seen arriving at the Loewe fall/winter 2026 show in Paris during fashion week 🕶️
— Splash News (@SplashNews) March 6, 2026
Designers Jack McCollough and Lazaro Hernandez presented a collection inspired by deep-sea exploration and a sense of limitless wonder. They drew inspiration from scholar James P. Carse, sharing a quote from his work on their invitation: “A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.” This idea led them to ask, “What is fashion but a space for endless creativity?” The show attracted a star-studded audience, including Emily Ratajkowski, Lil Yachty, Aubrey Plaza, Sissy Spacek, and Julia Garner. Other notable guests like David Jonsson, Metro Boomin, Hari Nef, Lucas Hedges, Wang Yibo, Giselle, Talia Ryder, and True Whitaker were also in attendance, demonstrating the brand’s continued influence as it celebrates its 180th anniversary.
aubrey plaza at the loewe show during paris fashion week ❤️
— aubrey plaza updates (@plazadeaubreyy) March 6, 2026
The new collection was a bold and creative response to the designers’ own questions, featuring dramatic shapes, vibrant latex, and detailed knitted leather pieces. They playfully reimagined classic items like parkas, scarves, and slip dresses, showcasing their dedication to pushing design limits.
The collection also included well-known pieces from the brand, like the Amazona 180 bag, connecting its history to a fresh, modern vision. Many at the event are juggling busy careers with attending fashion shows around the world.
Julia Garner, for example, has been sharing updates on the upcoming Madonna biopic, where she plays the iconic singer. And Aubrey Plaza continues to impress audiences with her honest and unique style, both in her acting and personal life.
Julia Garner is seen attending the Loewe runway show at Paris Fashion Week.
— The XO Show ™ (@latenightxoshow) March 6, 2026
Designers McCollough and Hernandez have revitalized the brand after previously working at Proenza Schouler, guiding it towards a more creative direction. Their second collection has been well-received, establishing them as innovators who blend classic craftsmanship with modern, fun designs. Customers are excited to see how their unique use of shapes and materials – like inflatable forms and textures inspired by the sea – will impact fashion trends in the coming months.
Lil Yachty made a rare appearance at the Loewe FW26 show for Paris Fashion Week
— Complex Style (@ComplexStyle) March 6, 2026
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2026-03-07 14:45