KO: A Refreshing Outlook?

And now, a Chief Digital Officer. Sedef Salingan Sahin. Been with the company since 2003, which, let’s face it, is practically a historical artifact in the tech world. And Henrique Braun taking the CEO reins in March. It all feels… ambitious. Like Coca-Cola is suddenly realizing it can’t just rely on brand recognition and sugar water forever. Which, logically, is a good thing. But also slightly alarming. Is this a genuine transformation, or just a desperate attempt to appear ‘with it’? I’m hedging my bets, naturally. Diversification is key. Although, frankly, I’m mostly diversifying away from my own anxiety.








