
SoFi started as a student loan refiner, a relatively benign operation. Now? They’re trying to be EVERYTHING. A bank, an investment platform, a goddamn financial ecosystem. It’s a bold move, bordering on delusional. But it’s working. People are apparently desperate enough to consolidate all their financial sins into a single app. The cross-selling strategy is insidious, brilliant. Hook ’em with a low-interest loan, then bleed ’em dry with fees and “personalized” investment advice. It’s the American dream, distilled into an algorithm. And the numbers… the numbers are obscene. Record new customers, revenue up 38% year-over-year. They’re scaling faster than a goddamn virus. Lending, financial services, the B2B tech platform… everything’s growing. Double-digit growth. It’s a feeding frenzy. And no brick-and-mortar stores? Genius. Cut the fat, maximize the profit. It’s ruthless, efficient, and frankly, a little terrifying.