SoFi’s Lending: A Question of Limits

The company speaks of a “multi-trillion-dollar opportunity.” This is, of course, the standard phrasing. It implies a limitless horizon while conveniently obscuring the very real constraints of market saturation and, more importantly, the capacity of individuals to responsibly manage debt. The current focus remains on three loan types: personal, student, and home. To suggest this constitutes a diversified portfolio is generous.








