
Initially, the visionaries at Plug Power imagined a world powered by hydrogen within the very walls of our homes. A charming notion, certainly, but one swiftly dashed against the rocks of practicality. Infrastructure costs, it transpired, were rather more substantial than anticipated, and the public, alas, displayed a distressing lack of enthusiasm for embracing a future they hadn’t requested. A pivot was necessary. They settled, quite sensibly, on selling fuel cells, electrolyzers, and storage systems – components, one might say, of a future that remains, stubbornly, just over the horizon.