Whirlpool’s Bleeding Shares and the Quiet Irony of Market Expectations

Now, let’s be clear: the company’s second-quarter results weren’t exactly a plot twist Shakespeare would envy. After a first quarter where Asian competitors sprinted ahead to flood the market—probably in a panic over the looming tariffs—the sequel was deja vu all over again in quarter two. The White House’s 90-day tariff pause in April was reminiscent of that uncomfortable family dinner where everyone knows the argument is coming but pretends it’s not, hoping the turkey will distract everyone. It didn’t, of course. Instead, it merely postponed the inevitable, much like Whirlpool’s margins.







