Uber’s Rather Clever Little Gambit
While the breathless pronouncements about self-driving cares generally revolve around Tesla and the somewhat earnest efforts of Waymo, Uber is operating with a finesse quite its own. They’re not attempting to *build* the confounded vehicles, you see. Rather, they aim to become the rather indispensable software and – more importantly – the demand layer. Which is, frankly, much more sensible.