Coffee & Contingency: A Market Labyrinth

Two entities currently dominate this particular domain of commerce. The first, Starbucks (SBUX 1.06%), presents itself as a ubiquitous “third place”—a refuge between the domestic sphere and the exigencies of labor. A curious ambition, given the inherent impermanence of all things. The second, Dutch Bros (BROS 1.81%), is a more recent apparition, a chain of drive-through establishments proliferating with a speed that recalls the spread of rumor. Each seeks to capture a larger share of this caffeinated devotion. The question, then, is not merely which stock to acquire, but which illusion to embrace.








