Theatrics of Market Virtuosity: Wix’s Mildly Commendable Performance
In the second act, our protagonists report revenues edging slightly upward-by a modest 12%-to nearly $490 million, as if to whisper, “See, we are not lost.” The show is divided into two charming segments: creative subscriptions, Wix’s cornerstone of digital artistry, rose by nearly 11%, to swell past $345 million-the equivalent of a modest applause from a discerning audience. The smaller act, business solutions, not to be outshone, grew by 17%, exceeding $144 million-perhaps more for show than substance, but nonetheless a sign of life.