Snap’s Stock: A Tragicomic Plunge and the Quest for Redemption

Snap’s revenue growth, sluggish as a tortoise in a monsoon, is met with a flurry of “innovations”-a word that, in corporate parlance, often means “desperate gambles.” The company has taken to AI and machine learning with the fervor of a Victorian alchemist, convinced these tools will transmute its leaden ad performance into gold. Its Smart Campaign Solutions, a digital charlatan’s panacea, promises to optimize bids in real time, though one wonders if this is a solution in search of a problem.








