Chewy: A Bestiary of Recurring Revenue

Chewy’s strength, as I discern it, lies in its mastery of the automatic. Eighty-four percent of its transactions, it is said, are governed by this principle – a regular, almost ritualistic replenishment of supplies. This, naturally, invites comparison to the legendary Clockwork Men of Prague, each programmed to fulfill a single, unwavering purpose. But unlike those mechanical simulacra, Chewy’s automatons are driven by a far more primal force: the unyielding demands of appetite. A comforting thought, perhaps, for the long-term investor, that even in the face of cosmic indifference, the hunger of a Persian cat remains constant.








