Three Clouds Over Constellation and a Glimmer of Hope

Constellation’s crown jewels-Corona, Modelo, and Pacifico-arrive via Mexico but find thirsty patrons almost entirely in the U.S. Alas, Gallup’s 2024 poll reveals a shocking trend: young Americans’ thirst for ambrosia has waned from 72% to 59% in two decades. NielsenIQ adds that 45% of Gen Z adults abstain entirely! One might as well sell ice to a penguin colony.







