Think You Know Roku? Here’s 1 Little-Known Fact You Can’t Overlook.
It’s possible you weren’t aware that the company intentionally sells its hardware at a lower price to stimulate user growth. While Roku is well-known as the top seller of TV software in North America, it might surprise you to learn that they’ve only recently begun offering streaming sticks and TVs in regions such as Western Europe and Latin America. Additionally, it may interest you to know that before Amazon (AMZN 0.39%) selected Roku as its preferred advertising platform, Roku’s ad sales were expanding at a faster pace than the platform itself.