Brandon Auret on Why South African Film Needs “Businessmen,” Not Just Filmmakers

I was reading Richard Branson’s book, and he had a point that really changed how I see show business. It’s a world built on who you know, but ultimately, it’s investors and business people who make things happen. The key is to help those business-minded individuals understand the creative side, because performers don’t always grasp the business side of things. You need to bridge that gap and get everyone on the same page.







