For the First Time Ever, the Webtoon Industry Has Surpassed US$1.5 Billion in Sales

Since 2018, the growth of this sector has been consistent as per the ‘2024 WEBTOON Industry Survey’ conducted by the Ministry of Culture, Sports and Tourism (MCST) and the Korea Creative Content Agency (KOCCA). To put it in perspective, total sales were only $258 million in 2017. However, they significantly increased to over $716 million by 2020, and further surged to approximately $1.02 billion in 2021.