Sony acquires a slice of the Bandai Namco pie, snagging a stake in Elden Ring

In a joint announcement, Sony and Bandai Namco expressed their intention: “By forming this business partnership and Sony’s investment in Bandai Namco, two prominent Japanese entertainment giants aim to grow the global fanbase for intellectual properties like anime and manga. They also plan to deepen engagement, particularly within the rapidly expanding anime market, while combining their unique strengths to generate emotionally resonant experiences for fans. Ultimately, these actions are designed to enhance the worth of these intellectual properties.








