A$AP Rocky x Ray-Ban’s “Next Generation” Collection Faces the Future

A common thread running through A$AP Rocky’s artistic endeavors is their forward-looking nature. Whether it’s his fashion designs, collaborations, or music, every move he makes aims to innovate in some way. Recently, he took on the role of Creative Director for Ray-Ban, unveiling the Wayfarer Puffer frames last month and now preparing his second collection. As expected, this new line showcases Rocky’s futuristic perspective.








