Five Scents, Five Hours: SETCHU’s New Fragrances Offer a Scent for Every Moment of the Day

I’m so excited about SETCHU’s new fragrances! They’ve created five unique scents that beautifully blend Japanese tradition with Western perfume-making. What’s really cool is that each fragrance is designed to represent a specific time of the week – from Monday morning to Saturday morning – and they’re calling them ‘tailored origamis.’ It’s like they want you to find a scent that matches your mood and helps you express yourself through harmony and balance. I can’t wait to try them all!







