Bybit’s B2B Unit: Crypto’s New ‘Institutional’ Joke!

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Moving beyond the retail exchange model… because who needs retail when you can have “institutional”? 🧠💥 Bybit has built dedicated infrastructure for important clients, including custody, triparty settlement, and RWA integration. Because nothing says “trust” like a crypto exchange trying to sound like a bank. 💸🏦

Summary

  • Bybit launched a Business-to-Business Unit (BBU) for institutional and enterprise clients. Because “B2B” sounds way more exciting than “we’re trying to steal your money.” 🤡
  • The new division will offer off-exchange custody, triparty settlement, and tokenized asset programs. Because who doesn’t want to tokenize their life savings? 🎯
  • Yoyee Wang has been appointed to lead the BBU, which consolidates Bybit’s institutional services. Because nothing says “leadership” like a former RBC portfolio manager… who’s now in crypto. 🏦💼

According to a press release dated September 5, the Dubai-based exchange has formally established a Business-to-Business Unit (BBU), consolidating its existing institutional-facing teams into a single division. Because why have multiple teams when you can have one? 🤷‍♂️

Bybit said the new unit will be spearheaded by Yoyee Wang, a former Royal Bank of Canada portfolio manager who most recently led the exchange’s global treasury. Notably, the BBU’s mandate is to develop a suite of services specifically for professional players, including integrated off-exchange custody, triparty settlement models, and programs for using tokenized real-world assets as trading collateral. Because nothing says “professional” like trusting a crypto exchange with your life savings. 😅

Building the infrastructure for institutional crypto adoption

counterparty risk and capital inefficiency. Because nothing says “pain” like losing your money to a hacker. 🧨

Bybit highlighted that a baseline requirement for professional players is the separation of custody and execution. Because why trust a single entity with your assets? 🤔

The exchange aims to address this by constructing frameworks for off-exchange custody and triparty settlement. This model allows institutions to hold assets with trusted, often regulated, custodians while still receiving trading credit on the exchange, effectively neutralizing the existential risk of exchange failure that has long plagued the sector. Because nothing says “trusted” like a crypto exchange with a 0% chance of going bankrupt. 🤣

At the same time, the unit’s RWA collateral program will permit clients to pledge tokenized real-world assets as collateral for margin and trading positions. The feature solves a critical inefficiency for institutional portfolios, allowing them to avoid the opportunity cost of parking unencumbered capital and instead put traditionally yield-bearing assets to work within crypto markets. Because nothing says “yield” like losing 90% of your investment. 📉💸

“Institutions are looking for trusted partners who understand both the rigor of traditional finance and the innovation of crypto,” Yoyee Wang, Head of BBU at Bybit, said “At Bybit, we are building a complete business loop that integrates custody, liquidity, and yield – giving our clients not just market access, but a strategic edge in this new era.”

Additionally, Bybit’s BBU will offer Digital Treasury Asset solutions, targeting a growing niche of non-crypto native corporations. These DTA services are designed to support traditional companies looking to allocate a portion of their corporate treasury into digital assets. Because nothing says “innovation” like making a bank’s board look like a crypto newbie. 🏦🧠

The offering focuses on providing the necessary security, compliance, and yield optimization strategies that corporate boards and risk officers require, effectively acting as a guided on-ramp for traditional finance into the digital asset ecosystem. Because nothing says “guided on-ramp” like a 50% chance of losing everything. 🚗🔥

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2025-09-05 19:52