Blue Origin’s Gain, ULA’s Loss

On Dec. 22, 2025, the gears of industry ground to a halt, and new forces took their place.

United Launch Alliance, that joint venture of Boeing and Lockheed Martin, announced the sudden resignation of its president, Tory Bruno, after a dozen years steering its course. No reason was given, only gratitude for his service. A placeholder took his place, as if the company itself had been struck mute.

Yet the truth emerged swiftly. Blue Origin, the rival with ambitions as vast as the cosmos, snatched Bruno away, offering him a new role in its “National Security Group.” The move was swift, the silence of ULA deafening.

We’re pleased to announce that @torybruno is joining Blue Origin as president, National Security, reporting to CEO Dave Limp. Tory will spearhead our newly formed National Security Group.

Blue Origin (@blueorigin) December 26, 2025

Once, ULA and Blue Origin were allies. In 2018, when Blue Origin was still learning its trade, ULA entrusted it with engines for its Vulcan Centaur rocket. A gamble, yes, but one rooted in hope that competition would remain distant. Yet here we are: Blue Origin now siphons ULA’s resources, its ambitions sharpened by the very man who once guided the rival’s ascent.

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The Pentagon’s contracts, once ULA’s lifeblood, now favor Blue Origin’s New Glenn. A bitter irony for those who built the rockets, now left to wonder if their labor served a master they never chose.

Bruno’s departure is more than a personnel shift. It is the loss of a figure who embodied ULA’s vision, a man who spoke for the company as if it were his own. His new role, subordinate to Blue Origin’s leadership, speaks volumes. ULA’s struggles-its faltering launch cadence, its stalled dreams-now seem to echo the struggles of the workers who built its legacy.

Might be us… Go Vulcan https://t.co/p6o5t2guYP

Tory Bruno (@torybruno) August 13, 2025

Blue Origin’s rise is a tale of resilience, but also of displacement. For every triumph, there is a shadow-a company left behind, its people uncertain. The future may yet see ULA absorbed by its rival, a final reckoning for those who once believed in shared horizons.

For now, the workers of ULA watch as their world shifts. The stars above remain the same, but the hands that reach for them have changed.

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2026-01-11 14:12