As an ardent fan who has followed Blake Lively’s career since her Gossip Girl days, I must admit that I am both intrigued and disheartened by the rollercoaster ride that is the promotion of It Ends With Us. The film, based on Colleen Hoover’s powerful novel, holds immense potential to shed light on a crucial issue like domestic violence. However, the promotional strategy seems to be overshadowing this very essence.
The movie “It Ends With Us,” featuring Blake Lively, has generated a lot of buzz since it was announced, with rumors from the film’s set and whispers of cast drama causing one controversy after another. A significant point of contention has been the manner in which its promotional campaign, spearheaded by Blake Lively, has been managed.
In Colleen Hoover’s novel “It Ends With Us,” the narrative delves into the complexities of domestic violence within romantic relationships. Contrary to its portrayal, the movie tour presents it as a cheerful, heartwarming romance, much like last year’s Barbie film. However, this is far from accurate, causing displeasure among readers of the book and those acquainted with the original content.
Interestingly enough, while the film’s director, Justin Baldoni, and the co-lead actor, are on different promotional tours, focusing specifically on the movie’s core themes. This separation from the rest of the cast, along with whispers of a disagreement with Lively, has unfortunately intensified the criticism she faces.
In response to the criticism, Lively shared a post on Instagram, speaking out about domestic violence and offering assistance resources. Unfortunately, this action sparked more criticism from fans who perceived it as a late response, motivated solely by the current wave of criticism during the movie’s promotional campaign.
Some Twitter critics suggested that Lively and her spouse, Ryan Reynolds, utilized the movie as a marketing strategy to boost their individual brand names, such as Deadpool and Wolverine, which came out around the same time as It Ends With Us.
In spite of the negative reviews, the film has surpassed predictions at the box office and even broken the long-standing record set by Bruce Willis and Demi Moore for a couple with their movies simultaneously leading the US box office. It’s uncertain if the online criticisms will impact the films’ future performance.
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2024-08-14 15:52