Black Celebs Who Consistently Make Smart Career Moves

The entertainment world is known for being unpredictable, and building a lasting career takes careful planning. Many successful Black celebrities have thrived by expanding their businesses and owning their own stories. They’ve proven to be not only talented performers, but also smart businesspeople. This combination allows them to stay relevant for years and have a significant impact in various fields.

Oprah Winfrey

Oprah Winfrey started as a talk show host and built a hugely successful media company. She created Harpo Productions to own her show and later launched the OWN network. As an actress, she showed her talent in films like ‘The Color Purple’ and ‘Beloved’. Today, she remains a powerful figure through her book club and collaborations with popular streaming services.

Denzel Washington

Denzel Washington has remained one of Hollywood’s biggest stars for many years by skillfully choosing projects that are both popular with audiences and respected by critics. He’s also broadened his work by directing films like ‘Fences’ and ‘A Journal for Jordan’. His dedication to performing on stage keeps his talent honed and earns him recognition in the theater world. Throughout his career, he consistently selects roles that break away from typical portrayals and explore the nuances of the human condition.

Beyoncé

Beyoncé is known for carefully managing every aspect of her career, which is unusual in the music world. She started her own company, Parkwood Entertainment, to have full creative control over her work. She’s also revolutionized how artists share music with fans through innovative visual albums and unexpected releases. Beyond music, she’s found success in fashion with her Ivy Park line and partnerships with other brands.

Jay-Z

Jay-Z went from being a hugely popular rapper to a billionaire who also runs successful businesses. He started Roc Nation, which represents both athletes and musicians, and has invested in many thriving tech companies. Selling most of his ownership in Tidal and his champagne brand, Armand de Brignac, further cemented his wealth. He also continues to use his influence to champion criminal justice reform through various social programs.

Viola Davis

Viola Davis has reached EGOT status – winning an Emmy, Grammy, Oscar, and Tony Award – through carefully chosen roles in theater, TV, and movies. She and her husband started JuVee Productions to support stories from diverse perspectives. Davis became a leading actress with the hit show ‘How to Get Away with Murder,’ proving she could headline a successful drama series worldwide. She’s known for her consistently strong performances in films like ‘Ma Rainey’s Black Bottom’ and ‘The Woman King’.

Tyler Perry

Tyler Perry created a hugely successful entertainment company by owning all of his creative work from the start. He built Tyler Perry Studios on the site of an old army base to have a completely independent place to make movies and shows. A deal with ViacomCBS lets him produce a lot of content each year for BET and other channels. He also turned his popular Madea character into a long-running series, which helps finance his more dramatic and artistic projects.

Rihanna

Rihanna successfully used her popularity as a musician to create a hugely successful beauty and fashion empire, worth over a billion dollars. She disrupted the cosmetics world with Fenty Beauty, emphasizing inclusivity for all skin tones. Her lingerie brand, Savage X Fenty, also broke boundaries by promoting body positivity and representing a diverse range of body types. Rihanna intentionally stepped back from making music to concentrate on becoming a leading businesswoman.

LeBron James

LeBron James isn’t just a basketball player; he’s building a business empire in media and education. He started The SpringHill Company, which creates movies like ‘Space Jam: A New Legacy’ and inspiring documentaries. He’s also deeply committed to giving back to his hometown through the I Promise School, and he structures his NBA contracts to give him a lot of control and the ability to make a difference.

Shonda Rhimes

Shonda Rhimes revolutionized television with popular shows like ‘Grey’s Anatomy’ and ‘Scandal’. She then made a groundbreaking deal to move her work from traditional networks to Netflix, giving her more creative control and financial benefits. Her company, Shondaland, continues to produce successful shows like ‘Bridgerton’. Rhimes maintains control of her brand and is now expanding into areas like digital content and merchandise.

Jordan Peele

Jordan Peele made a remarkable shift from comedy to horror, quickly becoming one of the genre’s most important voices. His first film, ‘Get Out,’ won him an Academy Award and led to the creation of his production company, Monkeypaw Productions. Through Monkeypaw, he champions original and unconventional horror films that might not get made otherwise. Peele’s success story offers a model for other comedians hoping to break into serious filmmaking.

Issa Rae

Issa Rae successfully transformed her online series into the popular HBO show ‘Insecure’ by maintaining her authentic style. She expanded her creative work with Hoorae, a production company that develops content for major media companies. Rae also supports her community by investing in local businesses, such as Hilltop Coffee + Kitchen. Through her record label, Raedio, she’s able to easily incorporate music into her films and shows.

Donald Glover

Donald Glover is remarkably talented, successfully working in music, TV, and movies. He’s known for both creating the popular show ‘Atlanta’ and his music as Childish Gambino. Now, with a deal with Amazon, he’s developing innovative projects for different media. He also appears in mainstream films like ‘The Lion King’ alongside his more unique creative work.

Kevin Hart

Kevin Hart has become a comedy powerhouse by staging his stand-up shows like large-scale rock concerts. He created HartBeat Productions to independently create and own his movies and online content. By partnering with major brands and streaming platforms, he’s expanded his audience worldwide. He also consistently appears in popular films that attract viewers across the globe.

Dwayne Johnson

Dwayne Johnson successfully moved from a career in professional wrestling to become a top-earning actor in Hollywood. He uses his production company, Seven Bucks Productions, on all his films to maintain high standards. Johnson smartly brought back the ‘Jumanji’ movies and joined the ‘Fast & Furious’ franchise, both of which helped increase his success at the box office. He also launched Teremana Tequila, which quickly became one of the fastest-growing tequila brands ever.

Queen Latifah

I’ve always been a huge fan of Queen Latifah! It’s incredible how she transitioned from being a hip-hop icon to a successful and lasting presence in movies and TV. She didn’t stop there though – she created Flavor Unit Entertainment and produced some really popular films like ‘Beauty Shop’ and ‘The Perfect Holiday.’ And now, seeing her lead ‘The Equalizer’ proves she can absolutely command a leading role in a big action series. What I admire most is that she uses her platform to help other talented artists shine, consistently championing diversity in her projects.

Michael B. Jordan

Michael B. Jordan became a major star through his roles in films like ‘Creed’ and ‘Black Panther’. He then founded his own production company, Outlier Society, and was an early advocate for ensuring diversity in casting. Expanding his talents, he directed ‘Creed III’. Jordan carefully chooses projects that combine large-scale action films with smaller, meaningful stories, such as ‘Just Mercy’.

Ava DuVernay

Ava DuVernay founded ARRAY, a platform dedicated to showcasing films made by people of color and women. Despite directing major films like ‘Selma’ and ‘A Wrinkle in Time,’ she remains committed to independent filmmaking. Her TV series, ‘Queen Sugar,’ is notable for giving directing opportunities to many women. Throughout her career, DuVernay consistently champions social justice and accurate historical representation through her work.

Zendaya

Zendaya successfully moved from being a popular star on Disney Channel to a respected dramatic actress. Her work in shows like ‘Euphoria’ and the ‘Dune’ movies proves she can connect with a wide range of audiences and handle diverse roles. She also takes an active role behind the scenes as a producer, giving her creative control over her projects. Plus, she carefully chooses fashion collaborations and brand partnerships to build and enhance her public image.

Will Smith

I’ve been a fan of Will Smith for ages, and it’s been amazing to watch his career! He started out making us laugh on TV, and then totally became one of the biggest movie stars in the world – a sure thing at the box office. He didn’t stop there though; he started his own production company, Westbrook Inc., to create all sorts of cool digital content and movies. What I really admire is how he uses social media to connect with fans like me, especially younger ones. And he’s so smart about the projects he chooses – he always finds a way to show off his dramatic side while still giving us that action-packed fun we love!

Jamie Foxx

I’m constantly impressed by Jamie Foxx! He’s truly talented – he’s funny, a fantastic dramatic actor, and a musician all at the same time. You can find him hosting ‘Beat Shazam’ one minute, and then see him in a really powerful movie like ‘Django Unchained’ the next. Plus, he’s producing his own projects, which lets him show off just how versatile he is. It’s amazing how easily he goes from making people laugh on stage to delivering a serious performance in a biopic.

Kerry Washington

Kerry Washington used the popularity of ‘Scandal’ as a springboard to start her own production company, Simpson Street. This allows her to both star in and produce shows like ‘Little Fires Everywhere,’ giving her more control over her work schedule. She’s also proven her skills as a director on various television projects. Washington carefully selects projects designed to encourage important social discussions.

Samuel L. Jackson

Samuel L. Jackson has become the highest-earning actor in movie history thanks to consistent roles in popular franchises like Marvel and Star Wars, appealing to audiences of all ages. He intentionally works on a lot of projects to stay consistently visible in theaters and on streaming platforms, and his voice acting work further boosts his earnings.

Morgan Freeman

Morgan Freeman is famous for his unique voice, which he’s used in many documentaries and commercials. He also started a production company, Revelations Entertainment, to help create films that might not otherwise get made. By taking on supporting roles, he’s been able to consistently work in Hollywood without needing to be the lead actor. His dependability and commanding presence continue to make him a respected figure in the film industry.

Angela Bassett

Angela Bassett has built a successful acting career for decades by consistently choosing diverse roles and avoiding being pigeonholed. Expanding into television with shows like ‘American Horror Story’ and ‘9-1-1’ helped her reach a wider audience. On ‘9-1-1,’ she skillfully negotiated a role as executive producer, which boosted her salary and gave her more creative control. Most recently, her performance in ‘Black Panther: Wakanda Forever’ led to a groundbreaking Oscar nomination – a first for a Marvel Cinematic Universe actor.

Regina King

Regina King has transitioned seamlessly from a celebrated actress into a respected director. Her first film, ‘One Night in Miami…’, was a critical success and earned numerous award nominations. While continuing to take on acclaimed acting roles, such as in ‘Watchmen,’ she’s also building her own exciting portfolio of directing projects. Her career is a great example of how dedication and skill can lead to success.

Mahershala Ali

Mahershala Ali quickly earned two Oscars by consistently choosing challenging roles, even if they weren’t the lead. He’s smart about his career, moving between films and popular TV shows like ‘True Detective’. Now, landing the role of Blade in the Marvel movies all but guarantees his continued success in big-budget franchise films. He consistently picks projects that let him portray the complexities of men and their experiences.

Idris Elba

Idris Elba is a multi-talented actor who also enjoys a thriving career in music and as a DJ. He’s committed to increasing diversity in the UK film industry through his production company, Green Door Pictures, and actively seeks out new talent. Known for both critically acclaimed roles in shows like ‘The Wire’ and big-budget action films like ‘Hobbs & Shaw,’ Elba has also broadened his work into lifestyle and wellness products.

Steve Harvey

Steve Harvey started as a comedian and built a hugely successful career hosting shows on the radio and TV. He still owns his radio program and is the producer of the popular game show ‘Family Feud’. Beyond entertainment, Harvey has invested in businesses around the world, growing his reach into regions like the Middle East and Africa. He also earns income from writing books and giving motivational speeches, creating diverse revenue streams.

RuPaul

RuPaul transformed his career and had a huge impact on pop culture by creating a successful drag empire. He’s the creator of ‘RuPaul’s Drag Race,’ which has grown into an international phenomenon with versions in many countries. Alongside the popular TV show, he continues to release music and sell merchandise. RuPaul skillfully moved from performing in local clubs to becoming a mainstream television star.

Octavia Spencer

As a film buff, I’ve always admired Octavia Spencer’s journey. She really broke the mold after being stuck in certain types of roles for years, and it’s amazing she went on to win an Oscar! She’s not just a fantastic actress, though; she’s a smart producer too, founding Orit Entertainment to create all sorts of film and TV content. I think she really proved her range with movies like ‘The Help’ and ‘Hidden Figures’ – she’s brilliant at leading those big, historical stories that audiences love. And lately, I’ve noticed she’s become a real champion for true crime projects, which is awesome – she’s clearly passionate about giving those stories a platform.

John Legend

John Legend quickly became an EGOT winner thanks to his incredible musical skills. He also started Get Lifted Film Co., which has produced successful projects like ‘La La Land’ and ‘Underground’. Beyond making albums, he’s involved in theater and TV specials, and he makes sure his work supports his commitment to social justice.

Pharrell Williams

Pharrell Williams isn’t just a successful music producer; he’s become a significant figure in the fashion world. Becoming the creative director for Louis Vuitton menswear cemented his reputation as a style leader. Beyond music and fashion, he also produces films like ‘Hidden Figures,’ focusing on telling impactful stories. His skincare brand, Humanrace, shows his talent for recognizing what’s missing in the market and creating successful products.

Dr. Dre

Dr. Dre transformed the music world by starting Beats Electronics, which he later sold to Apple. While he didn’t release many albums himself, he became known for discovering and developing hugely successful artists like Eminem and Kendrick Lamar. These smart business decisions made him one of the richest people in hip-hop, and he continues to be a major cultural force through events like the Super Bowl Halftime Show.

Kendrick Lamar

Kendrick Lamar created pgLang, a creative company, to move beyond just releasing music. He structures his contracts so he can take breaks and perfect his work without feeling rushed. His concerts aren’t just shows—they’re elaborate, theatrical experiences that command higher ticket prices. He also carefully cultivates a private image, which builds excitement and makes his work even more valuable.

Marsai Martin

Marsai Martin made history as the youngest executive producer in Hollywood, starting with the movie ‘Little’. She created her own production company, Genius Productions, to develop content relevant to young people. Her experience on the show ‘Black-ish’ gave her an early opportunity to work behind the camera. She carefully chooses projects that will help her grow alongside her fans.

Keke Palmer

Keke Palmer has successfully navigated the modern media landscape by creating KeyTV, a platform for showcasing new talent. She’s also cleverly used popular online trends to increase her visibility and land hosting jobs. Her performance in the movie ‘Nope’ proved she can excel in challenging films, and she consistently finds new ways to connect with her fans through different media.

Tracee Ellis Ross

As a huge fan, I’ve been watching Tracee Ellis Ross for years, and it’s been amazing to see her career blossom! She really built on the success of ‘Black-ish’ – not only with the spin-off ‘mixed-ish’, which I loved, but also by launching Pattern Beauty, a haircare line that’s genuinely making a difference. Plus, she’s always popping up hosting awards shows, keeping her at the forefront of everything. It’s clear she’s using her platform to champion diversity in beauty, and I really admire that – it’s not just about business for her, it’s about representation.

Forest Whitaker

Forest Whitaker started Significant Productions to champion films made by filmmakers of color. The company’s production of ‘Fruitvale Station’ was a major success and helped launch the career of director Ryan Coogler. Whitaker skillfully alternates between appearing in large-scale blockbuster films and working on meaningful independent projects. Alongside his acting and filmmaking, he is also dedicated to humanitarian efforts.

Halle Berry

Halle Berry made her directorial debut with the film ‘Bruised’. She also secured a deal with Netflix to create and star in more projects. Beyond acting, Berry launched rē•spin, a brand focused on her approach to health and fitness. From her beginnings as a pageant contestant to winning an Academy Award, she’s continually transformed her career, now adding director and business owner to her resume.

Lupita Nyong’o

Lupita Nyong’o carefully chooses her acting roles, focusing on making each one powerful and unforgettable. She also wrote the popular children’s book ‘Sulwe,’ which tackles issues of colorism and helps build self-confidence. Her work in major films like ‘Black Panther’ and ‘Star Wars’ made her known around the world. More recently, she’s become a producer, working to bring the story of ‘Americanah’ to the screen.

Daniel Kaluuya

Daniel Kaluuya started his own production company, 59%, to focus on stories about working-class lives. He’s known for picking projects like ‘Get Out’ and ‘Judas and the Black Messiah’ that question how society works. His recent work as a writer on ‘The Kitchen’ showed he’s a talented creative beyond acting. Kaluuya values making meaningful art over simply taking on a lot of work.

Yara Shahidi

Yara Shahidi launched her production company, 7th Sun, to support diverse storytellers and perspectives. While filming ‘Grown-ish,’ she also managed to attend Harvard University. She’s selective about the brands she works with, making sure they reflect her values and commitment to social issues. Shahidi regularly uses her influence to motivate young people to vote and participate in civic life.

Colman Domingo

Colman Domingo first established himself as an actor on stage before finding success in movies and TV. He also created Edith Productions, a company dedicated to developing diverse and inclusive stories for film and television. Domingo’s performance in ‘Rustin’ brought him widespread critical acclaim and increased his visibility. He continues to write plays and musicals, staying connected to his love of theater.

Jeffrey Wright

Jeffrey Wright elevates every role he takes, no matter the type of project. He moves effortlessly between blockbuster films like ‘The Batman’ and smaller, critically praised independent movies such as ‘American Fiction’. Many viewers first discovered his nuanced acting through his work on ‘Westworld’. He consistently delivers outstanding performances that critics love and often recognize with awards and nominations.

Eddie Murphy

Eddie Murphy has been working with Amazon Studios to create new movies and bring back some of his most beloved characters. He’s successfully updated classics like ‘Coming to America’ and ‘Beverly Hills Cop’ for today’s viewers. His return to ‘Saturday Night Live’ was a hit, earning him an Emmy and reminding everyone of his talent for sketch comedy. Murphy tends to choose projects that let him collaborate with friends and stay creatively comfortable.

Chris Rock

Chris Rock successfully breathed new life into the ‘Saw’ movie series with ‘Spiral’, both by suggesting a fresh approach and starring in it. He’s also known for landing lucrative deals with Netflix for his stand-up comedy specials. Beyond comedy, Rock demonstrates his filmmaking skills with movies like ‘Top Five,’ which cleverly combines humor and insightful social observations. He continues to perform around the world, solidifying his reputation as one of the top stand-up comedians today.

Dave Chappelle

Dave Chappelle secured a groundbreaking deal with Netflix, becoming one of the highest-paid comedians ever. He has full control over when and where he tours, and he asks audiences to put away their phones to keep his jokes a surprise. By selling tickets directly to fans, he avoids the usual problems with ticketing companies. Through it all, he consistently stays true to his own comedic style, even when it sparks debate.

Sterling K. Brown

Sterling K. Brown started Indian Meadows Productions to support more diversity in movies and TV. He’s made history by winning Emmy Awards for both dramatic acting and voice-over work. Known for roles in shows like ‘This Is Us’ and the film ‘American Fiction,’ he’s proven he can expertly portray both deeply emotional and funny characters. He carefully chooses projects that offer new perspectives on what it means to be a Black man.

Brian Tyree Henry

Brian Tyree Henry has become one of the most sought-after actors working today, moving from his breakout role in ‘Atlanta’ to a variety of prominent projects. He received an Academy Award nomination for his performance in ‘Causeway’ and skillfully juggles roles in animated films like ‘Spider-Man: Into the Spider-Verse’ with large-scale action movies such as ‘Godzilla vs. Kong’. Known for his understated and nuanced acting, he consistently makes a strong impression even when sharing the screen with many other actors.

Taraji P. Henson

As a movie fan, I’ve always admired Taraji P. Henson, and I’m really impressed with everything she’s building beyond acting. She started her own production company, TPH Entertainment, to create stories that tackle important topics like mental health and social issues. Plus, she’s a smart businesswoman – she launched a haircare line focused on scalp health, which is awesome. And, of course, she’s a fantastic host for big award shows, keeping her a major presence in Hollywood. But what really stands out is her dedication to mental wellness; through the Boris Lawrence Henson Foundation, she’s actively working to make a real difference, and that’s something I truly appreciate.

Share your favorite career move from this list in the comments.

2026-02-04 07:51