Bitcoin’s Popularity Hits the Floor While Prices Soar – What Gives?

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  • Well now, the figures are in and they ain’t pretty: global search interest for that digital dollar, Bitcoin, has taken a nosedive of 50% last year, all while its price galloped to a high of $126,080. Quite the irony, ain’t it?
  • And don’t get me started on social media! Engagement on X, formerly known as Twitter, plummeted by 32% year over year. It’s as if folks are more interested in watching paint dry than chattering about cryptocurrency.
  • Meanwhile, the big wigs, like Michael Saylor and Adam Back, are strutting about with their bullish attitudes, seemingly unbothered by the “fear” gripping the common folk. They must have nerves of steel!

Now, let me lay it out straight: Bitcoin search interest has dropped faster than a hot potato, down about 50% over the past year.

This little dip happened whilst the price soared to a jaw-dropping all-time high of $126,080 late last year. It’s a curious case indeed, where usually a price record would send folks scrambling for their keyboards, but here we are, witnessing the opposite.

Why is Bitcoin Interest Losing Steam?

Curiosity about Bitcoin has always been as common as mud on a Mississippi bank, which makes this current cooling spell quite the puzzle for analysts.

Take a gander at Google Trends, and you’ll see global searches for “Bitcoin” have hit lows not seen since the dust bowl. Even with prices hovering above $120,000 for much of late last year, the “FOMO” that had retail investors biting their nails has mysteriously vanished.

This strange disconnect between rising prices and falling Bitcoin search interest suggests that the professionals might be pulling the strings behind the curtain.

Jameson Lopp, a fellow who knows his way around a coding line, pointed out that social media is just as quiet as a church mouse. Posts on X containing “Bitcoin” have dwindled by 32% over the past year.

Total postings have tumbled down to roughly 96 million, despite a few sporadic spikes during significant political hullabaloos (like the US Strategic Bitcoin Reserve announcement). Seems like the public has lost its taste for the Bitcoin gossip.

Market Liquidations Give Public Interest the Cold Shoulder

One might reckon that the dire state of excitement could stem from the brutal market correction on October 10. During that little fiasco, over $19 billion in leveraged positions were wiped off the map, leaving retail traders feeling like they’d been kicked in the gut.

What in tarnation is happening in crypto?

In the last 41 days alone, the crypto market has shed -$1.1 trillion in market cap, or a staggering -$27 billion PER DAY.

The crypto market cap now sits about ~10% BELOW levels seen during that catastrophic -$19 billion liquidation on October 10th.

This isn’t just a casual hiccup. Let us explain.

– The Kobeissi Letter (@KobeissiLetter)

When folks start losing their hard-earned cash on wild bets, they tend to stop searching for news and cease posting their woes online. This phenomenon could very well be the culprit behind the waning enthusiasm that Bitcoin so desperately needs to keep its search interest alive.

Interestingly enough, newly released data reveals that the mood remains gloomier than a rainy day in St. Louis. The Crypto Fear & Greed Index has been treading water in the “fear” or “extreme fear” zones for weeks on end.

It’s a rare sight to behold such low sentiment even while prices are making a comeback toward $97,000. Investors appear to be holding their breath for the next crash instead of throwing a party for the current gains, and this state of mind might just be what’s keeping the asset from going viral like it did in the glory days.

Institutional Giants Brush Off the Social Slump

While the everyday Joe seems to be turning his back, Bitcoin’s biggest cheerleaders are busier than a one-armed paper hanger. Michael Saylor, the chairman of Strategy, is yapping away online at a pace that would make a jackrabbit jealous, sharing over 1,200 messages about the network in 2025 alone, and maintaining an upbeat tone 97% of the time. Now that’s optimism!

Analysts say that for these heavy hitters, the dip in Bitcoin search interest is merely background noise. Instead, they’ve got their eyes on the long game, gobbling up more and more of that digital gold.

Adam Back, the head honcho at Blockstream, has also been busy as a bee, posting over 11,450 updates recently, focusing on code security and quantum computing threats-topics that don’t usually set the internet ablaze.

In other words, while the retail hype seems to have taken its last gasp, institutional interest and technical work continue to chug along like an old steam engine.

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2026-01-22 07:56