
Visa isn’t selling a product, not exactly. It’s offering a channel, a way for money to move. Most folks in this country carry plastic, that’s true. The well feels full here. But look beyond our borders. There are still corners of the world where cash is king, where a handshake and a promise carry more weight than a swipe or a tap. Visa sees that, and rightly so. They estimate half the spending in those places still happens outside the digital flow. It’s a vast, slow river waiting to be tapped, and it’s not about greed, it’s about bringing more folks into the system, giving them a piece of the convenience we take for granted.