
Essentially, Citigroup primarily focuses on traditional banking services, catering to both individual customers and businesses. This includes providing savings and checking accounts, mortgage loans, and business loans, which are common offerings among banks. They face competition not only from local banks but also larger players such as Bank of America in these areas. Traditional banking is a highly competitive industry. What gives Citigroup an edge over smaller competitors is its extensive global reach, with branches across the U.S. and internationally. Yet, even this advantage may not be enough to distinguish it from powerhouses like Bank of America.