pple has decided to give its streaming service a fresh start by dropping the “+” from its name.
Apple announced it’s rebranding Apple TV+ as just “Apple TV,” giving the service a fresh, new look. The change was revealed in a press release that also announced the premiere date for the film *F1 The Movie*.
As a film buff, I was really interested to hear Apple’s announcement! They’ve rebranded Apple TV+ as just ‘Apple TV,’ giving it a fresh look. And good news for those who like to own their movies: the latest film is still available to buy digitally on platforms like the Apple TV app, Amazon Prime Video, and Fandango, even before it starts streaming on Apple TV.
Beyond just the name change, Apple hasn’t explained what the rebrand actually includes. They haven’t shared any information about updates to the logo, apps, or advertising. Currently, everything appears the same – the website and app still display ‘Apple TV+’, and no changes have been made that users can see yet.
Apple currently uses the name “Apple TV” for a few things, like its streaming device and the Apple TV app, which offers shows and movies from Apple and other providers. This raises questions about how Apple will avoid confusion between these different products that share the same name.
This new branding likely signals a bigger change in how Apple approaches entertainment, but we don’t have all the details yet. It may take some time before we see exactly what the updated Apple TV will be like.
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2025-10-13 21:44