
My uncle, bless his heart, still insists Intel is the king. He’s a retired electrician, so naturally, he equates brand loyalty with voltage. Every holiday, he corners me, detailing the “superior build quality” of whatever Intel-powered machine he’s assembled. It’s exhausting. I try to explain the shifting landscape, the AI boom, but it’s like explaining TikTok to someone who still uses a rotary phone. Honestly, it’s easier to just nod and ask about his prize-winning begonias. But even I have to admit, the throne has shifted. And it’s not Nvidia entirely. It’s this other company, AMD, that’s actually… moving.
Intel, for a while, seemed to be staging a comeback. Their new CEO, Lip-Bu Tan, sent out an email—a very long email, I imagine—about “reinventing an industry icon.” It felt a little desperate, like a magician attempting a trick he’d clearly forgotten the steps to. They even had a decent run, the stock jumping around like a caffeinated squirrel. Then, last week, the whole thing just…deflated. A 20% drop. Turns out, promises and architecture names like “Panther Lake” don’t actually translate into revenue. They’re down 4% year-over-year, and bracing for more. Apparently, holding 85-95% of the server CPU market a few years ago doesn’t guarantee anything. Now they’re hovering around 55%, which, my uncle would argue, is still a perfectly respectable voltage.
Meanwhile, AMD is quietly, efficiently, gaining ground. It’s not flashy, no grand pronouncements about industry icons. Just… steady progress. They’re scooping up server CPU market share, and even making inroads in the desktop market. They seem to think they can actually lead in the server CPU space, thanks to their EPYC processors. And their next-generation EPYC Venice CPUs? Apparently, they’re perfectly positioned for this whole AI thing. It’s almost… unsettling. Like watching a well-behaved child succeed while everyone else is having a tantrum.
And it’s not just Intel they’re challenging. They’re going after Nvidia in the GPU market, too. Their Instinct MI350 Series is apparently “ramping up” at an impressive rate. They’re even talking about capturing over 70% of the adaptive computing market. It’s a lot of ambition, I admit. They’re projecting a revenue CAGR of over 80% over the next three to five years. A bit optimistic, perhaps, but then again, I’m the one who still buys extended warranties on everything.
The contrast is striking. Intel is shrinking; AMD is growing. Intel is hoping; AMD is…doing. I’m not saying Intel is doomed. My uncle would have my hide. But if you’re looking for a company that actually seems to understand the current landscape, the one that’s adapting, the one that’s not relying on nostalgia…well, I think the smart money is on AMD. They’re not flashy, they don’t send long emails, and they don’t need to corner you at Thanksgiving to explain their superior build quality. They just…work. And in this market, that’s a surprisingly radical concept.
I suspect the lesson here is that agility wins. AMD saw where the market was heading – AI, obviously – and they moved. Intel, for whatever reason, seemed…stuck. It’s not about being the biggest, or the most established. It’s about being the one that can actually change. And honestly, that’s a lesson that applies to a lot more than just chipmakers. Maybe I should send my uncle a link to this article. Or maybe I’ll just bring a bigger bouquet of begonias next year.
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2026-01-28 11:53