AMC Theaters Adds More Commercials Before Movies—Get Ready for Longer Waits

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These days, when you visit a cinema, it’s common to factor in an extra 30 minutes for trailers before the actual movie starts if it’s scheduled for 7 pm. While we might wish there were fewer pre-show trailers, their connection to movies makes them understandable. However, the time before movies is about to grow longer due to the inclusion of advertisements that aren’t just film trailers. AMC Theaters has announced they will increase the number of ads in their pre-movie lineups, which could potentially impact soft drink brands like Coca-Cola as they face new commercial competition at the cinema.

Here’s what we know.

Beginning July 1, AMC theaters will introduce a new spot for premium advertisements within their pre-movie commercials. This addition includes extra promotions alongside the usual collection of film trailers shown prior to movie screenings. AMC explains, “Although we were hesitant at first, our competitors have been successfully using this NCM pre-show initiative for over five years without any noticeable impact on their theater attendance. This suggests that these advertisements do not adversely affect moviegoing behavior.” In simpler terms, NCM is the company responsible for placing ads before movies in theaters other than trailers.

Although increased commercials in movie screenings by companies such as AMC might not necessarily alter viewers’ moviegoing habits, it’s essential and appropriate to consider whether this change could negatively influence the overall cinema experience. While previews for upcoming movies and advertisements for items like Coca-Cola, which can be purchased at the theater, may seem reasonable, transforming the theater into another venue for relentless advertising is quite disheartening.

Users tend not to alter their behaviors due to limited options being presented to them. In various sectors, enhancing user experiences takes a backseat to the intense pursuit of maximizing ad revenue. This trend is evident in streaming services and now extends to movie theaters as well. Interestingly, AMC reports that increasing commercials and ads might contribute positively to other initiatives that prioritize consumers.

In a release, the company expressed that their involvement brings in essential income during our road to recovery, enabling us to maintain affordable ticket prices. This is achieved through various programs such as Discount Tuesday, reduced matinee costs by 20%, and an upcoming 50% off Wednesday ticket deal.

It’s often stated by companies that adjustments like these are made for the benefit of fans and their favorite content. However, determining the truth behind this claim can be challenging. What’s clear, though, is an increase in advertisements and commercials that you’ll encounter prior to movies at AMC Theaters. As a result, it’s advisable to add approximately 45 minutes to your movie-watching schedule from now on.

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2025-06-05 19:04