Amazon: Just… Seriously?

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Okay, so Amazon. (AMZN 4.36%). Everyone’s ordering stuff. Fine. But this whole narrative about “essentials” and “general merchandise”? It’s… condescending. Like they’re doing us a favor. The real money, of course, isn’t in the stuff you actually want. It’s in this cloud thing – Amazon Web Services, or AWS. And it’s not about convenience; it’s about scale. They’ve built this massive digital infrastructure, and now everyone is paying them rent. It’s the digital equivalent of owning all the highways.

And now they’re throwing around $200 billion. Two. Hundred. Billion. Apparently, it’s for “demand.” Demand! Like they’re surprised people want… computing power? It’s like a plumber being shocked that people need water. And the stock dips 10%? Honestly, it’s the principle of it. They announce this massive spending spree, and the market throws a fit? It’s… illogical. They’re building the foundation for the next phase of everything, and everyone’s worried about a quarterly report? It’s just… frustrating.

The Fulfillment Empire

Let’s be clear: Amazon has a moat. A very annoying, incredibly efficient moat. Those fulfillment centers? They’re everywhere. And Prime? Don’t even get me started. It’s a commitment. A lifestyle. You’re locked in. And the regional fulfillment thing? Smart. Of course. Why didn’t I think of that? It’s just basic logistics. But they’re acting like they invented it. And the AI? They’re using it to… suggest things I already bought? Groundbreaking. Truly. They’re optimizing the process of me spending more money. It’s a cycle of… manipulation.

And then there’s AWS, happily selling access to Nvidia (and Advanced Micro Devices) chips. Like they made the chips. They’re just… reselling. It’s the digital equivalent of a middleman taking a cut. And everyone’s applauding. It’s… bewildering.

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Earnings and the Illusion of Control

Okay, so the earnings were… fine. $1.95 per share, a little off the estimate, but revenue beat expectations. AWS revenue beat expectations too. Good. But the market fixates on the $200 billion. It’s like they’re worried Amazon will run out of money. Seriously? They could buy several countries. And the 24% revenue gain for AWS? That’s the real story. That’s the engine. But no, everyone’s focused on the spending. It’s… exhausting.

Buy, Sell, or Just… Wait?

So, the question is: is this a buying opportunity? Or should you avoid it? Everyone’s worried about AI spending. Overbuilding. Too much capacity. It’s a legitimate concern, I suppose. But demand has been surprisingly resilient. Microsoft is doing the same thing. CoreWeave, whoever they are, is doing the same thing. They’re all saying the same thing: demand is high. It’s almost… suspicious. Like they’re all in on some… secret.

Look, infrastructure is important. If this AI thing is going to last – and that’s a big “if” – you need the infrastructure to support it. Amazon is building that infrastructure. They’ve done it before. They’ve navigated challenges before. They’ve managed to extract money from people for years. So, on the dip, it’s not a stock to avoid. It’s… a calculated risk. A frustratingly logical investment. It’s not going to make you happy, but it might… work.

And honestly? That’s enough. Just… enough.

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2026-02-06 17:12